导　　师： 朱卫平

学科专业： 020205

授予学位： 硕士

作　　者： ;

机构地区： 暨南大学

摘　　要： 创业导向刻画了企业在制定战略时候的一种勇于开拓创新,提高风险承担能力,先于其他竞争者抓住扩张和盈利机会的特殊风格,创业导向对企业绩效的改善有着积极的作用,但是这种作用的发挥要受到诸多因素的制约。突如其来的世界金融危机,大大提高了企业创业活动的风险,那么如何才能让创业导向更好的发挥积极效果昵?本文从企业内部组织因素的角度出发,认为提高组织文化适应性十分必要。组织文化适应性是组织文化特质的一个重要方面,它描述的是企业对外部环境/(政策、行业、客户、市场/)中的各种变化做出迅速反应的能力。 本文在总结前人研究的基础上,通过对中国企业的问卷调查与实证分析得出:组织文化适应性是重要的影响创业导向发挥效能的组织内部制约因素;不同适应性水平的组织文化下,创业导向对组织绩效的影响存在差异,高适应性的组织文化下,创业导向对组织绩效的促进作用更大。 同时,本文还证实了创业导向的子维度/(创新性、风险承担、先行性/)对组织绩效具有各自独立的作用路径,鉴于此,本研究又考察了组织文化适应性对创业导向不同子维度的调节作用,发现对于不同的子维度,组织文化适应性具有不同的调节效果。 Entrepreneurial orientation/(EO/) refers to the courage to open up innovation,improve the risk-bearing capacity,and seize the opportunities for expansion and profitability ahead of other competitors.EO has a positive impact on business performance,which may be limited by some essence.The sudden global financial crisis has greatly increased the risk of corporate entrepreneurial activity,then how can we ensure that EO has the positive effects on organizational performance? This paper,on view of internal organizational factors,explains that increasing the adaptability of organizational culture is necessary.The adaptability of organizational culture is an important aspect of Organizational culture,which means making a rapid response to the changes of the external environment/(including policy,industry,customers, markets/). Based on previous studies,this paper shows the conclusion by a questionnaire survey of Chinese enterprises and empirical analysis:The adaptability of organizational culture is an important factor influencing the positive effect of EO.The impact of EO on organizational performance will be different with different levels of organizational culture adaptation. At the same time,the paper also confirmed that a subset of the business-oriented dimensions /(innovativeness,risk-taking and pro-activeness/) has its own independent role on organizational performance.In the light of this,this study examines the effect of adaptability to different sub-dimensions and found that organizational culture has different effects on different sub-dimensions of EO.

关 键 词： 创业导向 组织文化适应性 组织绩效

分 类 号： [F270 F272 F224]

领　　域： [经济管理] [经济管理] [经济管理] [经济管理] [经济管理]