导　　师： 郝英奇

学科专业： 120202

授予学位： 硕士

作　　者： ;

机构地区： 暨南大学

摘　　要： 海尔的SBU经营机制为海尔的发展注入了活力,取得了令人瞩目的成就,海尔经验成为国内外学者研究的焦点。然而海尔的SBU经营机制体现的是一种什么样的经营理念,其中蕴藏着什么样的内在机理,海尔员工的动力是怎样形成的?至今没有满意的答案。 本文以企业与市场的关系为切入点,梳理了有关企业与市场的“互相替代”、“互补”、“互嵌”等相关理论,阐述了传统的与现代的对企业与市场关系的观点的演变,指出不能单纯地将企业与市场看做互相替代的关系,而是实现二者的融合。通过分析海尔SBU经营机制的运行过程,揭示海尔的成功之处就在于恰到好处的利用了市场机制,实现了市场机制与企业权威机制的融合,海尔通过建立市场链、实施SST和负债经营思想将市场机制引入到企业内部,让每一个员工具有明确的权力、责任和利益,使得员工想做、能做又必须做,由此形成了巨大的工作动力。 Haier's SBU operating mechanism injectes vitality into its development,and Haier's experience has become the focus of scholars at home and abroad.But what kind of business philosophy is embodied in Haier's SBU operating mechanism? What kind of internal mechanism works? How is the driving force of the staff formed ? So far,there is no satisfactory answer. Firstly,this paper reviews and comments relevant literature from the perspective of the relationship between the firm and the market,which takes on many characteristics,such as substitution,complementation,embedment etc.Then points out that the firm and the market should amalgamate each other rather than simply be alternative.By analyzing the operating process of SBU,it reveals that Haier's success is attributed to making full use of the market mechanism,which integrates with firm's authority mechanism.Through Haier market chain, SST and management into debt,Haier successfully introduces the markete mechanism to the management activity of the firm.It makes sure that every SBU have a clear understanding of power,responsibility and interest,which force SBU "want to do,can do,have to do",thus forms huge motivation.

关 键 词： 海尔 企业与市场 工作动力

分 类 号： [F272]

领　　域： [经济管理] [经济管理]