导　　师： 费勇

学科专业： 050101

授予学位： 硕士

作　　者： ;

机构地区： 暨南大学

摘　　要： 2007年“十一”中央电视台《百家讲坛<于丹>论语心得》节目自播出以来受到热烈追捧,这成为近年来文化界内一个令人瞩目的现象。为此,本文选取了社会传播的三个阶段——口传文化阶段、印刷文化阶段和电子文化/(即视觉文化/)阶段的《论语》文本进行对比,由现象中发掘电视媒介的本质。 本文通过对《百家讲坛<于丹>论语心得》进行文本细读,揭示了电视讲座形式和内容的功能分裂,阐释了视觉文化时代电视媒体的特征。指出人类不同历史时期传播媒介的变化所带来的是不同文化的变迁。《百家讲坛<于丹>论语心得》受到追捧意味着电子文化/(视觉文化/)向印刷文化的胜利进军。相比之下,印刷文化是一种“读”的文化,而视觉文化则是一种“看”的文化。作为一种“热媒介”,视觉文化决定着一种直观、感官的思维方式和文化倾向。本文同时对现象背后大众文化与学术场和电视传媒之间的权力关系做出了理论阐释。 本文在理论分析过程中主要采取了文化研究的方法。采用叙述学、统计学、文献研究、以及结构主义文本细读等方法对这一文本进行综合研究。 Since published,'the Analects of Yudan's eyes' of 'Platform of great masters' has been in great demand,which caused a large reaction in the cultural circles.Based on the phenomenon,the passage picked 3 versions ofanalects in 3 phases of the Analects spreading,that is,the oral culture period,the printing culture period,and the digital culture/(the visual culture/),to compare with.The essence of the television media can be discovered from the phenomenon in this way. Based on the close readings of 'the Analects of Yudan's eyes' of 'Platform of great masters',this passage discloses the division between the form and the content, and explains the characteristic of the television media in the visual culture period.The change in media will inevitably cause cultural variations for human beings in different periods of history.The ovation of 'the Analects of Yudan's eyes' predicates the electronic culture/(visual culture/)'s successfully coming into printing culture.In contrast,oral speech culture is a kind of 'listening' culture;printing culture is a kind of 'reading' culture;and visual culture is a kind of 'looking' culture.As a hot media, visual culture determines the ocular sense organs way of thinking and culture tendency.In the same time,this passage gives the academic explaining of powerful relationship between the mass culture,field of culture circle and the television media. This article mainly uses the method of culture study in the way of academic analysis.Narration,statistics,cases analyzing and close reading of structuralism are the main methods of the research of this paper.

关 键 词： 分裂 视觉文化 印刷文化 权力场

分 类 号： [G206]

领　　域： [文化科学]