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新公共服务理论视野下政府对微博构建公民意识的应对
Government Approaches to the Development of Civil Consciousness in Microblog in the New Public Service Field

导  师: 彭伟步

学科专业: 050301

授予学位: 硕士

作  者: ;

机构地区: 暨南大学

摘  要: 公民是组成社会的最基本的单元,是国家与社会的主体。公民意识伴随着公民的出现而出现的,其实是民众作为公民的一种心理意识。这种意识支配着人们在现实生活中的行为,并对一个国家的民主政治进程等有着至关重要的作用。我国的公民意识起步较晚。改革开放以来,公民意识不断觉醒,权利义务意识不断增强,更加热心参与公共事务。但由于受到传统文化的影响,我国公众的公民意识发展水平仍然不高,各方面需要不断完善。 微博的出现,吸引了从草根到精英,范围十分大的用户群体,堪称“全民微博”。其信息传播的匿名性、互动、即时、草根等特性,使其构建出了一个以往任何传统媒体都未曾形成过的公共平台。在这个平台上,公众倾向于讨论社会公共事务,特别是政治事务,潜移默化的,其对公民意识的发展具有很大的推进作用。 公民意识的发展对政府管理提出要求。在这种需求下,政府管理的转型势在必行。本论文以“黄浦江死猪”事件为例,探讨微博对我国公民意识的建构。从公民意识的四个维度出发,对事件发生时微博上信息传播的分析,试图从传播学的角度探讨微博媒体之于公民意识的培育作用,并阐释产生这种作用的原因是什么。论文以政府管理的新公共服务理论为理论支撑,探讨我国网络公民意识发展下政府管理的转型的一些想法与对策。 People always hold the truth to be self-evidence that citizen, the society’s basic element, isthe main body of the state. The civic consciousness developed gradually with the appearance ofcitizens, is a kind of mental consciousness, which can dominate people’s behavior in real life andplay a crucial role in a country’s democratic political process. It has a relatively weak foundationin China, but the development is thriving since the introduction of the reform and opening-uppolicy. With the increased consciousness of rights and obligations, people are much eager toparticipate in public affairs. While affecting by the traditional culture, the growth of civilconsciousness in China seems still a bit backward, and lots of aspects should be consummatedunceasingly. Meanwhile, the past several years have witnessed the flourishing emergence of microblog,which attracted people in expanding numbers in all walks of life. Base on a serious of brilliantfeatures, such as anonymity, interactivity and instantaneity, the so-called “Nationwidemicroblog”, born a commoner, is constructing a public platform that never seen before in anytraditional media. People tend to discuss social and public affairs on this platform, especiallysome political issues, which serve as a catalyst for the development of civic consciousness in animperceptible way. Undoubtedly, the development of the civil consciousness have already made requests togovernment management, and the optimization and restructuring is imperative. Taking the eventof Dead Pig in Huangpu River as an example, this paper employs content analysis to explore theweibo’s function in constructing civil consciousness. By analyzing information dissemination inmicroblog from mass communication's approach, this paper elaborates on civic consciousnesstraining in cyberspace and try to explain its cardinal principle. The paper, taking the new publicservice theory as the main theoretical support, also provides some ideas and countermeasuresabout the transition of government man

关 键 词: 公民 公民意识 黄浦江死猪 事件 新公共服务理论 政府管理转型

领  域: [政治法律] [政治法律] [文化科学]

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机构 中山大学
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机构 中山大学政治与公共事务管理学院

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