导　　师： 李银胜

学科专业： 0852

授予学位： 硕士

作　　者： ;

机构地区： 复旦大学

摘　　要： 随着电子商务网站的日趋增多,在线贸易就成为了公司与公司之间,个人与公司之间必不可少的交易方式。如何通过公司网站在网络上发掘需求客户和潜在市场,如何让平台网站销售贸易更上一层楼,如何让个人消费者在网上交易中获得更多的利益。本论文专注研究解决这些问题,联盟网络营销系统的设计实现的复杂性不言而喻,如何整合这些实际的问题,构建有延展性的信息共享的联盟网络营销就成为了一个有实际意义的课题。 论文首先分析了网络营销联盟的现状,明确了联盟营销系统中“信息孤岛”,扩展性差,信息无法共享的不足之处。在此基础上,并对联盟营销系统的设计架构给出了基于SOA的解决方案,先在业务上对联盟营销系统的需求进行了细致的探索,提出在传统的网站营销方式的基础上增加了手机APP的营销模式,以使得整个联盟营销系统更立体化全面化。然后给出了基于SOA架构的联盟营销系统的设计思路,最后根据设计完成了系统下各个子模块服务的实现,接着通过进一步的讨论,对基于SOA实现的联盟营销系统进行了测试与评价。其中重点做了基于SOA架构下的系统设计,对联盟营销系统中的子系统进行了设计布局。 As the number of electronic commerce websites is growing rapidly, nowadays, online trading turns out to be a necessary method for companies and individuals to do business. It is concerned a lot how to use the companies'website to explore specific customers and potential market, how to improve the sales and trading of website platform, and how to help individual consumers acquire higher profit through online business. These problems are taken care of in this article. The complexity of design and realizing the union network marketing system is self-evident. The task of establishing flexible information sharing union network marketing, in which these real problems are carefully considered, is of practical significance. In this article, the current situation of network marketing union is analyzed, and the disadvantages in union network marketing system including "the information island", being different to expand, and difficulty.in sharing information are discussed. Furthermore, solutions to architectural design of union network marketing system based on SOA are provided. More specifically, the first step is to deeply explore the requirements of union network marketing system in professional work level and make the conclusion that in addition to traditional website sales method, sales using cell phone applications considerably improves the entire union network marketing system. The second step is to provide the design thoughts of union network marketing system architecture based on SOA, which is later applied to the design process of union network marketing sub-systems. Then through further discussion, the test and evaluation of union network marketing system based on SOA is made. The greatest effort is put on designing the system based on SOA architecture and placement of union network marketing sub-systems.

关 键 词： 电子商务 架构 电商联盟营销 手机应用营销

分 类 号： [TP311.52]

领　　域： [自动化与计算机技术] [自动化与计算机技术]