导　　师： 汪磊

学科专业： 050102

授予学位： 硕士

作　　者： ;

机构地区： 广州大学

摘　　要： 电影片名是电影的标志之一，是一部电影主题与内容的高度概括。在众多电影人对电影成败的评述中，电影片名都是决定电影票房的关键要素。特别是在电影商业化大潮影响下的今天，电影产业的竞争日益激烈，因此，取一个好的电影片名是一项具有重要意义的工作。同时，语言与社会是息息相关的，二者之间存在一种共变的关系，这是社会语言学的基本观点。电影片名是一种特殊的语言表达手段，在社会环境的变化下会产生相应的变异，这种变异便是本文研究的出发点与落脚点。 本文采用语料搜集及整理的方法，通过电影资料目录和电影资料馆等多种渠道，共收集到自1949年新中国成立以来的5241部电影片名，并从语言学角度对这些电影片名进行了数据统计。最后，根据社会语言学中的变异理论进行了分类整理与综合分析。 本文首先结合电影史将1949-2014年分为四个时代，并依据社会语言学中的情境变异理论，从语音，词汇和语法三个层面分析不同时代电影片名存在的差异，以及造成这种差异的原因。分析结果可以看出，电影片名随着时间的推移和时代的进步，呈现了音节数增多、词语丰富和语法结构多样化的变化。其次，依据层次变异理论，加以1995年后电影被添加的类型划分结果，将电影片名分为儿童电影、青年电影和成年电影，从三种类型电影的语音、词汇及语法层面，探寻差异及其原因，得出三类电影分别具有形象具体、简明紧凑、丰富多样的特点。再次，依据电影片名存在的情境及层次变异结论，总结了电影片名的继承性、创新性和时代性的特点，并提出要顺应时代潮流、符合受众心理的设计原则，以期为当下的电影片名设计提供参考和借鉴。 Movie title is the first presentation, the title is a highly generalization of thetheme and content. In many movie makers's recitations, to the success or failure of themovie,the key elements is the brand names, which would decide the economicbenefits of a movie. Especially in this time, under the influence of commercializedspring tide, the movie industry face to increasingly fierce competition, so take a goodmovie title is a significant work. At the same time, the language, which is closelylinked with the society has a covariant relationship in between, this is the basic ideasof social linguistics. Movie title is a special kind of language form, so there is aclosely link in the movie title and our social, and this link is the starting point and thefoothold of this study. This article adopts the method of collecting and organizing the corpora, throughthe movie data directory, and a variety of channels such as movie archive. The corporawere collected since The People's Republic of China was founded in1949to2014.And the movie titles were added up by the perspective of linguistic datastatistics. Finally, the classification is written up according to the variation in sociallinguistics theory. This paper introduces the research object and the background, purpose andsignificance, and corpus sources and research methods in the frist, and then, putforward the feasibility and will by the result drawn; Secondly, combined with themovie titles in1949-2014,and based on the situation in the sociolinguistics variationtheory, there formulate a classification of four times, and choose the voice, vocabularyand grammar three aspects to analyzes the reasons of the differences to the movietitles in this paper, we can see the syllable extends,the words more plentiful,thegramma form more abundant; Again, based on the theory of level variation, the movietitles from1995to2014in the corpora are added as a result, they would be dividedinto children movie, youth movie and adult movie.And analyze the aspects of threetypes of pronunciation, vocabulary and grammar differences and the reasons, we cansee they have characters of vivid, sound and plentiful; Finally, on the basis of the timeand level variation of movie titles conclusion, summarizes the characteristics of movietitles and design principles,in order to provide reasonable suggestions to the movietitles of this moment.

关 键 词： 电影 片名 情境变异 层次变异 成因

分 类 号： [H136]

领　　域： [语言文字]