导　　师： 黄嘉涛

学科专业： 1251

授予学位： 硕士

作　　者： ;

机构地区： 广东工业大学

摘　　要： 随着技术和市场的日新月异,具有颠覆性的替代产品和商业模式层出不穷,传统企业尤其是制造业面临着前所未有的挑战。在外部竞争和内部成长的双重压力下,企业必须及时调整战略目标和经营策略,进行适应变化且赶超变化的战略转型实施,化危为机从而取得二次创业的胜利。如何设计转型战略规划并保证转型战略的有效落地是企业首先必须解决的问题。在企业战略转型的整个过程中,工具和方法论的选择至关重要,这决定着战略部署是否考虑周全、是否具备效率、是否切实可行。 业务领先模型/(BLM/)是一套由实践和理论结合而生的战略方法论体系,其最大的特点是将战略设计和执行密切的结合在一起,由价值观、领导力、市场结果、战略设计和执行五大功能模块组成。BLM以市场结果中的绩效差距和机会差距反推企业的经营目标和战略愿景,其核心内容中的战略设计包含战略意图、市场洞察、创新焦点和业务设计,战略执行包含关键任务、氛围与文化、人才和正式组织,共八个相互关联的环节。BLM为企业提供了较为完善的战略思考框架,可以帮助企业管理者统一战略语言、提高战略认识；同时为企业实现战略规划的落地提供了执行建议。 RON公司是传统制造业寻求战略转型的典型代表,持续十年的高速发展、行业细分市场的领跑者,这些成功的经验和优势造就了RON今天的辉煌,也养成了既有的经营惯性。为了实现企业新十年的再出发,突破定势思维和守旧作法的障碍,RON公司基于BLM方法论进行了企业的战略转型实施,制定了适合自身发展的新业务战略,并将其成功的落实部署。 本论文通过运用BLM的相关理论知识,将RON公司战略转型的背景、内因、外因,以及过程中的问题和解决思路进行探究,分享RON公司在转型期内的思考和实践。通过RON公司应� With the technology and market change rapidly emerge, alternative products and business model subversive of traditional enterprises, especially the manufacturing industry. Under the pressure from external competition and internal growth, the enterprise must adjust the strategic goals and business strategy, to adapt to change in order to achieve a strategic transformation of success. How to design an effective strategic planning and ensure landing transformation strategy is the enterprise must solve the problem firstly. Business leadership model /(BLM/) is a method of strategy which biggest characteristic is the design and implementation of strategies closely together, by value, leadership, strategy, market results in the design and implementation of five functional modules. BLM market results include the performance gap and opportunity gap,witch thrusting the business goals and strategic vision.Strategy design containsthe strategic intent, including market insight, innovation focus and business design.Strategy implementation contains key tasks, climate and culture, talents and formal organization. BLM provides strategic perfect thinking framework for enterprise, it can help enterprise improve the capability of design and implementation of strategic planning. The strategic transformation process of RON LTD is a typical example of traditional manufacturing enterprises. In order to achieve the enterprise re-start the new decade, RON LTD based BLM methodology establisheda new business strategy for the development and successfully carry out it. In this paper, through an empirical study on the application of BLM in case of RON LTD, analyzes the implementation of BLM general method and the matters needing attention, it constitute the main line of this thesis.I hope that can bring the enlightenment and reference significancefor Chinese enterprisesstrategy transitionby the BLM methodology and RON LTD practice.

关 键 词： 战略规划 业务领先模型 公司

领　　域： [经济管理] [经济管理] [经济管理]