导　　师： 鲍明晓

学科专业： 040301

授予学位： 博士

作　　者： ;

机构地区： 上海体育学院

摘　　要： 旅游是战略性产业。《国务院关于加快发展旅游业的意见》提出“把旅游业培育成国民经济的战略性支柱产业和人民群众更加满意的现代服务业”。城市是旅游业的核心、主体和结构性支撑条件。城市体育旅游是现代生活性服务业的新领域、新业态、新热点。正为越来越多城市政府所关注和重视。研究拟从城市经营理念出发，从供给的视角，运用旅游学的理论，廓清城市体育旅游的资源、产品等基本理论，对主要的城市体育旅游产品进行系统梳理和旅游效应进行实证，旨在为一些城市政府有重点、分类别的选择和植入城市体育旅游产品，丰富城市旅游的产品体系，增强其城市旅游的吸引力、竞争力提供一定的参考；为转型升级中的旅游业持续、健康发展，加快旅游强国、体育强国的建设步伐提供有益的视角。 在旅游消费从观光向观光、康体、体验、休闲、度假转型升级背景下，城市体育研究是城市旅游吸引力、竞争力提升，我国旅游业转型升级的必然诉求；是贯彻落实《国务院关于加快发展旅游业的意见》和《国务院办公厅关于加快发展体育产业的指导意见》的关键着力点，是回答城市体育旅游实践中所提问题的现实需要。其于城市旅游，将有助于其理论的建设和完善；于整个旅游学，则具有理论补缺的意义；于体育产业的理论体系，则具有充实、深化的价值。对指导城市功能转变，丰富城市文化生活，使城市变得更加文明、健康、宜居，更好的发挥旅游业在“转方式、调结构”中的积极作用，推动我国旅游强国、体育强国建设均具有重要的现实意义。 本研究运用文献资料、旅游本底趋势、调查、专家咨询、案例等方法，基于环城游憩带、旅游产品、城市经营、城市旅游、旅游地生命周期、旅游区位等理论，从供给的视角，阐述了城市体育旅游的基础理论，对城市体育旅游产品进行了系列化梳理，着重考察了典型城市体育旅游产品的旅游效应。 论文由导论、正文、结论、附录等几部分构成。正文共分七个部分。 正文部分首先对城市体育旅游的概念、资源、产品等基础理论进行了廓清，然后对城市体育赛事旅游产品、城市体育场地旅游产品、城市体育演艺旅游产品、城市体育节事旅游产品四种目前主要产品的相关理论及效应进行实证分析。主要的结论与建议如下： 在旅游供给的视角，体育旅游是以各种体育活动或有关体育的实体景观作为吸引物而产生的一系列旅行、游览活动的总称。城市体育旅游是以城市建成区为核心、辐射广大城郊在内的以各种体育活动或有关体育的实体景观作为吸引物而产生的一系列旅行、游览活动的总称。具有完善城市旅游产品种类结构、季节结构，提高城市旅游吸引力、影响力，促进和激活城市旅游消费的功能。 城市体育旅游资源是以城市为时空载体，能够被开发、利用形成体育吸引物的各种客观要素。依资源属性，可分为城市体育旅游自然资源和城市体育旅游社会资源；具有区位性、开放性、聚散性特点。 城市体育旅游产品广义上是指城市所提供的各种体育吸引物、相关的有形服务设施和无形服务的总和；中义上是指由城市提供的各种体育吸引物及相关的有形服务设施；狭义上是指城市提供的各种体育吸引物。主要包括10个类型：城市体育赛事旅游产品、城市体育场地旅游产品、城市体育演艺旅游产品、城市体育节事旅游产品、城市体育实体景观旅游产品、城市体育会展旅游产品、城市体育修学旅游产品、城市体育保健旅游产品、城市体育度假旅游产品、城市体育主题公园旅游。 案例实证表明，城市体育赛事旅游产品、城市体育场地旅游产品、城市体育演艺旅游产品、城市体育节事旅游产品4类主要城市体育旅游产品在丰富和完善城市旅游的产品结构、吸引游客对城市造访、活跃和促进城市旅游消费方面均有显著的作用。 随着全民休闲时代的到来和旅游消费结构的快速升级，在建设体育强国和旅游强国的背景下，城市体育旅游的前景会越来越广阔。建议国家体育总局、国家旅游局加强合作，在“中国最佳旅游城市”评选中增列“中国最佳体育旅游城市”评选；建议城市政府在选择发展城市体育旅游产品时，应与城市发展定位相符合、与城市发展规划相一致、与城市旅游规划相协调、与城市体育发展相结合。力争“多元一品”；实施产业化运营；注重借助产品，塑造城市品牌；注重产品文化内涵的挖掘和利用，生成新的景源点；坚持市场性与公益性相结合；实施旅游体育化、体育旅游化战略；积极打造城市体育旅游引擎区，与国家体育产业基地、国家旅游局重点培育的旅游功能区积极对接，争取相关的政策、技术、资金支持；积极探索建立有利于体育、旅游融合发展的体制机制。 Tourism is a strategic industry. Circular of the State Council on accelerating thedevelopment of tourism industry views pointed to turn tourism into a strategic pillarindustry of national economy and people are more satisfied with the modern serviceindustry. The urban is the core of the tourism industry, and the main structural supportconditions. The urban sports tourism is a new field of the modern life of service, andalso new formats, new hot spot. More and more urban governments are beginningpaying closely attention to it. Based on the urban business philosophy, the study，fromthe perspective of supply, by using of the theory of Tourism, clearances the basictheory of urban sports tourism resources and products，and analyzes systematically themajor urban sports tourism products and tourism effects empirical. In order to givesome references for some urban governments that can select and implantation urbansports tourism products, to enrich the urban tourism product system, enhance theattraction and competitiveness of the urban tourism. It is another purpose to provide auseful perspective for speeding up the power of tourism and sports power throughSustainable and health development of transformation and upgrading of tourism. In the background of tourist consumption is transforming and upgrading fromSightseeing to Sightseeing sports, experience, leisure, vacation, the study of urbansports tourism is the inevitable demands of China's tourism industry to enhance thecompetitiveness; It is a key field that carry out Circular of the State Council onaccelerating the development of tourism industry views and General Office of theState Council on accelerating the development of sports industry guidance. Somepractice problems in urban sports tourism practice are also required to answer. Inurban tourism, the study on urban sports tourism contributes to the construction andimprovement of its theory; It，to some extent，fills a vacancy for Tourism Science;And also enriches and deepens the theory of sport industry. In practice，Guiding thetransformation of urban functions, enriching cultural life of the urban；promotingcities to become more civilized, healthy, livable；Promoting the power of China'stourism, sports power construction has important practical significance. It can maketourism play a greater role in “transformation of economic development、structuraladjustment of industry”. By methods of literatures, Background Trend Line, Survey, Expert interview,Case analysis，based on the theory of the Reba，tourism products, Urban Marketing，Tourism Area Life Cycle, urban tourism, Tour District bits, etc., the basic theory of urban sports tourism is elaborated，urban sports tourism product and a particularemphasis on the tourism effect of the typical urban sports tourism products areanalyzed. The article consists of seven parts，including introduction, body, conclusion,appendix. In the body part，the basic theory of the concept of urban sports tourism,resources, products are firstly analyzed， then four main urban sports tourismproducts，including urban sports event tourism product, urban sports place tourismproduct, urban sports performing tourism product，urban sports festival tourismproduct，were demonstrated in the theory and effect of the products. The mainconclusions and recommendations are as follows: From the perspective of the tourism supply, sports tourism is a general term for avariety of sports activities or sports physical landscape as an attraction arising from aseries of travel or tours. Urban Sports Tourism is a general term for a variety of sportsactivities or sports physical landscape as an attraction arising from a series of travel ortours generated in the built-up areas as the core and capacious of suburban. It canimprove the structure of urban tourism product categories, seasonal structure, raise theturban’s tourism appeal and influence, and promote and activate the function of urbantourism consumption. The urban sports tourism resource is a variety of objective elements of the sportsattraction for specific time and space in the city. According to resource properties, itcan be divided into the natural resources of the urban sports tourism and socialresources of urban sports tourism; and has location nature, openness and assemblage. Urban sports tourism products are broadly refers to the urban offer a variety ofsports attraction, the sum of the physical facilities and intangible services; in senserefers to the urban sports attraction and related physical facilities; narrow sense refersto the urban offers a variety of sports attraction. Including10type: urban sportsevents tourism products, urban sports place tourism product, urban sports performingtourism product，urban sports festival tourism product，urban sports entities of thetourism product, urban sports exhibition tourism product, urban sports trainingtourism product, urban sports health care tourism product，urban sports holidayproduct，urban sports theme park tourism. The case shows that four products including urban sports events tourism products,urban sports place tourism product, urban sports performing tourism product，urbansports festival tourism product have a significant role in enriching and improving the product mix of urban tourism，attracting tourists to the urban，activating andpromoting urban tourism consumption. In the background of building a sports power and tourism power, with thecoming of leisure era and tourism consumption structure upgrading, urban sportstourism prospects will be broader and broader. So the article give some suggestion:firstly, An in-depth cooperation should be established between General Administrationof Sport of China and National Tourism Administration of China, adding to theselection of the best sports tourist urban in the selection of China's best tourist urban ";Secondly，in the selection of the development of urban sports tourism products, urbangovernment should consider urban sports tourism products to Consist with theorientation of city，the urban development planning and urban tourism planning,combine with the urban sports development； Strive to "multiple products";implementation of the industrialization of operations; pay attention to use the product,creating of a urban brand; focus on mining and the use of the product cultureconnotation, generating new source point; adhere to the combination of market andpublic welfare; the implementation of a strategy of tourism in sports, sports intourism；actively to create cities sports tourism engine area, Butt jointing nationalsports industry base and National Tourism Administration focusing on cultivatingtourism functional area active to strive for the relevant policy, technical, financialsupport; actively explore system and mechanism of beneficial sports and tourismintegration development.

关 键 词： 城市 体育旅游 资源 产品

分 类 号： [G80-05]

领　　域： [文化科学] [文化科学]