导　　师： 秦学

学科专业： 1251

授予学位： 硕士

作　　者： ;

机构地区： 广东财经大学

摘　　要： 近年来，产业转型升级是理论研究的一个热点，在旅游产业转型升级中，旅游企业处于核心和基础地位，在旅游企业的发展中，旅游产品则是核心的核心，旅游企业的创新发展是以旅游产品的创新及由此引起的旅游市场变革为动力和基础。本论文分析旅游业特别是广东省旅游业转型升级的背景，收集国内外学者关于旅游创新的理论，研究在转型升级的背景下，旅游企业的产品创新策略。 本文以清新温矿泉度假区（企业）为例，通过企业调研和游客问卷调查的方式，深入调查其地理位置、经营状况、市场环境、竞争格局、人力资源、产品与服务、营销与宣传等方面的问题，分析产生这些问题的原因，收集和分析广东省温泉企业发展历程、现状及问题，明确了温泉企业产品创新的重要性。以研究清新温矿泉度假区产品创新作为切入点，进而研究基于产品创新的服务、营销、文化、市场、资源等的全面创新。以期为该企业的持续健康发展，为广东省旅游企业转型升级提供借鉴。 In recent years, industry transformation and upgrading has become one of the hotspot issuesin theoretical study. In the transformation and upgrading of tourism industry, tourismenterprises are the core and basis; while tourism products take the essential place in thedevelopment of tourism enterprises, since the creativity and development of tourism industryis driven by the innovation and the responding reforms of tourism markets. This thesiscollects theories on tourism innovation both at home and abroad, analyzes the background oftransformation and upgrading of tourism in Guangdong Province and studies thecorresponding innovative strategies of tourism products.By taking Qingxin Mineral Spring Holiday Resort for instance and by the way of enterprises’investigation and tourists’ questionnaires, this thesis surveys its geographical location, stateof operation, marketing environment, competition pattern, human resources, products andservices, marketing and publicity, analyzes its history and current situation and problems,and clarifies the importance of the innovation of products. On the basis of studying on thecreativity of tourism products, this thesis also studies the innovation of service, marketing,culture, market and resources, hoping to drive the sustainable and healthy development ofthis enterprises and providing reference for the transformation and invocation for others inGuangdong Province.

关 键 词： 转型升级 旅游企业 产品创新策略

分 类 号： [F592.6]

领　　域： [经济管理] [经济管理]