导　　师： 吴易明

学科专业： 020206

授予学位： 硕士

作　　者： ;

机构地区： 广东外语外贸大学

摘　　要： 改革开放以来，民营企业在我国经济发展中发挥着越来越重要的作用，无论是企业数量还是产值，我国的民营企业占比都呈稳健上升的趋势，这也表明我国民营企业在国民经济中的地位得到上升，影响力也得到加强。面对如此激烈的市场竞争，越来越多的民营企业选择了多元化经营的发展道路。目前对民营企业多元化研究的视角主要有风险规避、战略分析等，其中研究动因的比较多。本文着重研究民营企业多元化战略的动因及实施路径,其中动因包括分散风险、范围经济等，而多元化的实施路径主要有内部发展、并购或合并、战略联盟以及非相关多元化和相关多元化。本文结合两个案例公司，分别对其多元化战略的动因与路径进行研究，并且通过对比其多元化动因及路径的异同，归纳总结经验，希望能够给我国同类型的正在实施多元化或准备实施多元化的民营企业带来启示。 本文共分为五个章节。第一章是论文的绪论部分，阐述了本文研究的问题、背景，介绍了主要研究方法，并对文章结构进行了介绍。第二章是相关的文献综述，首先对民营企业、企业多元化战略、相关多元化和非相关多元化这几个核心概念进行了解释；其次例举了有关企业多元化动因的理论，最后是对国内外有关动因研究的相关文献进行了归纳总结。第三章基于理论的视角，总结归纳了民营企业多元化战略的动因及实施路径。按照进入方式划分的路径有：内部发展，并购或合并，以及战略联盟。按照市场和产品关联度划分有：垂直链型，相关型，无关型。并分析了多元化战略路径选择的几个影响因素。第四章是本文的案例分析部分，第一个是关于我国最大的互联网公司阿里巴巴集团多元化战略的案例，首先对阿里巴巴集团多元化战略进行回顾，并分析了其多元化的动因，最后在此基础上陈述了其多元化的路径。第二个是颐杰鸿泰狮子湖集团公司的案例，也相应的分析了其多元化的动因和实施路径，比较了两公司多元化动因及路径的异同，并作了相关总结。第五章是经验总结及进一步的思考，对我国民营企业的多元化路径选择以及多元化提出了建议。 Since the reform and opening up policy，private enterprises in China have playedan increasingly important role in the economy, both the number of firms and outputvalue, China private enterprises’ contribution show a steady upward trend, whichalso expressed China's private enterprises in the national economy status is rising,and its influence on the economy has been strengthened. Facing the intense marketcompetition, more and more private enterprises have chosen diversification strategy.The research on the diversification of private enterprise mainly have risk averse,strategic analysis, but more research on motivation. Therefore, This thesis aims toexplore the motivations for diversification and implementation approaches.The mostcommon motivations includes economy of scope, spread risk and so on. Theimplementation approaches includes internal development, acquisition or merger,strategic alliance, related diversification and unrelated diversification. Combinedwith the research on the diversification motivation and implementation approach forthe two cases of the company, by contrasting their motivation and approach,summarizing the experience, Hoping that we can give some suggestions to thoseprivate enterprises which is implementing diversification or ready to implementdiversification. This thesis is divided into five parts. Chapter1is an introduction, elaborated thebackground and significance of this topic, the main research method and structure ofthe article in detail. Chapter2is the related literature review. First of all, severalmain concepts are explained, such as private enterprise, diversification, relateddiversification and unrelated diversification. Secondly, exemplified on theory of theenterprise motivation. Lastly, summarized the literature of the related motivationwhich been researched from domestic and foreign country. Chapter3summarizedthe motivation of diversification and implementation approach for private enterprisebase on the perspective of theory. It can be divided into three approaches accordingto the entrance mode: internal development, acquisition or merger, and strategicalliance. It also has three approaches according to the correlation degree of productand market: the vertical chain type, the related type and unrelated type. In addition,briefly describe some factors which influencing diversification approach’s selection.Chapter4is case study, the first case is China's biggest Internet company alibaba group’s diversification strategy, firstly introduced the development of alibaba group,and analyzed the reason of its diversity, and its diversification implementationapproach. The second case is the yi jie hong tai lion lake group. The case mainlyanalyzes its diversification approach and motivation of diversification, thencompared the similarities and differences between the two companies, finally made asummarize. Chapter5gives some suggestions to the private enterprise who isimplementing diversification or ready to implement diversification.

关 键 词： 民营企业 多元化战略 多元化动因 实施路径

分 类 号： [F276.5]

领　　域： [经济管理] [经济管理]