导　　师： 王爱虎;田茂权

学科专业： 1251

授予学位： 硕士

作　　者： ;

机构地区： 华南理工大学

摘　　要： 近几年来，在电信业重组和移动通信3G技术引进的双重叠加效果影响下，中国电信行业得到持续快速发展，电信运营商之间的竞争愈演愈烈，其运营管理观念也由最初的“重视高收入、忽视成本”转变为“低成本、高效率”。物流成本是企业总成本的重要组成部分。通信企业通过良好的物流管理可以加快市场营销，降低成本，从而提高收益，提升企业的市场竞争力，因此很多电信运营商都在重新选择物流管理模式，纷纷将物流业务外包给专业的物流服务商。C公司作为一家电信公司,决定将其移动定制终端的物流业务外包给专业的物流服务商,通过与物流服务商建立良好的合作伙伴关系,保证移动定制终端的及时供应，降低定制终端的物流成本，保证C公司的3G业务的发展。 本文紧紧围绕C公司的实际现状，首先对C公司的物流现状和定制终端业务物流需求进行了分析，因其物流现状无法满足定制终端物流需求，确定了C公司将定制终端物流业务外包的必要性，提出了C公司对物流服务商能力的具体需求；然后结合C公司的移动定制终端的物流需求和物流服务商评价因素的研究现状,构建了具有22个具体指标的物流服务商选择指标体系。其中，反映企业基本素质的定性指标包括企业文化、企业信誉、终端增值能力、保险理赔管理，其余服务效果、服务成本、运输能力、仓储能力以及企业发展潜力为定量指标；接着基于物流服务商选择指标特点，建立了基于AHP和主成分分析法的DEA评价方法，同时引入了交叉评价模型。通过AHP方法处理定性指标得到定量结果，通过主成分分析法处理定量指标得到去除高度相关性的综合指标，将定量结果和综合指标按类型分为投入指标和产出指标带入到DEA基本模型和交叉评价模型中,得到物流服务商的综合选择评价结果；最后，将物流服务商选择模型应用到C公司得到候选物流服务商的优劣排名以及效果分析，帮助C公司选择出满足其定制终端物流业务的物流服务商，降低物流外包的风险。因此，本文的论题具有一定的实际应用价值。 In recent years, because of the impact of the restructuring of the telecom sector and theintroduction of3G mobile communication technology, china's telecoms industry continue fastdevelopment, competition among telecom operators becomes increasingly fierce.the conceptof their operations changes from the initial concept of 'pay attention to high-income, ignoringthe cost' to ' reducing costs, improving efficiency'.Enterprise logistics cost is an importantpart of the total cost. telecom operators have good logistics management to accelerate themarketing, reduce costs, increase revenue, enhance their market competitiveness. So manytelecom operators are reselect the mode of logistics management,and outsource logisticsoperations to professional logistics service providers. Company C as a telecommunicationscompany, decides to outsource the logistics business of customized mobile terminalequipment to a professional logistics service providers, and establishes good partnership withlogistics service providers, to ensure timely supply of customized mobile terminals, to reducelogistics cost,and to ensure the C's3G business development. This paper focuses on the actual situation of C company, at first, This paper analyzes Ccompany's logistics status and customization terminal business logistics demand, because thestatus of logistics can not meet the customization terminal logistics demand, C company needto customized terminal logistics outsourcing,and put forward specific requirements of theability of logistics service providers; Then,based on the research situation on logistics serviceproviders evaluation and logistics demand of mobile terminal customization for C company'sfactor, the paper constructs the index system with22indexes to evaluate logistics serviceproviders. Among them, qualitative indexes which reflects the basic quality of the enterpriseinclude corporate culture, corporate reputation, terminal value-added, insurance claimsmanagement;service cost, transport capacity, storage capacity and the potential of enterprisedevelopment are quantitative indexes;Then, based on the feature of22indexes,the paperestablishes the DEA evaluation method based on AHP and the principal component analysismethod, at the same time, introduces the cross evaluation model. Quantitative data wereobtained by using ahp method to deal with qualitative indicators,The quantitative resultsobtained by the AHP method with qualitative indicators, the paper uses principal component analysis method to deal with quantitative indicators to obtain comprehensive index removedhighly correlated, The data will be divided into input index and output index into the DEAbasic model and cross evaluation model to comprehensive evaluation results; Finally, thelogistics service provider selection model is applied to the C company to help C companyselecte logistics service providers to meet the customization terminal logistics business,reduce the risk of logistics outsourcing. Therefore,This paper has the important actual value ofusing.

关 键 词： 定制终端 物流服务商 数据包络分析法 主成分分析法

分 类 号： [F626 F253]

领　　域： [经济管理] [经济管理]