导　　师： 郭守前

学科专业： 020201

授予学位： 硕士

作　　者： ;

机构地区： 华南理工大学

摘　　要： 产业融合是指不同产业或同一产业的不同行业之间通过竞争、协同或者共同演进的方式，相互渗透、相互交叉，使得产业边界逐渐消亡并逐渐并最终融合为一体，形成新产业的动态发展过程。随着社会生产力的发展与科学技术的进步，产业融合化的趋势也更加明显，同时它给经济社会的各方面也带来了更加深远的影响。 目前国际上针对产业融合的研究，大多是从宏观层面展开，主要集中在产业管制与体制变革、基于产业融合的企业发展战略分析以及产业融合理论的构建等方面。国内相关的研究基本上是以具体产业的融合为案例进行归纳演绎，同时辅以相应的实证研究来证明其假设。其研究过程虽对产业融合的内涵、影响因素有所涉及，但是大多停留在定性分析的层面，少有做具体的融合度测算和关于影响机制的研究。 而本文通过从互联网产业与传统零售业的产业融合的角度来探索产业融合发展的一般规律。首先在借鉴前人关于产业融合的研究基础上，本文采用改进后的赫芬达尔指数法，从市场融合的角度先测度出苏宁云商这一单个企业的市场融合度，再将此方法推广至整个互联网产业与传统零售业，测度出其产业融合度，并据此研究产业融合度的影响因素。在具体的因素分析过程中，本文采用逐步回归法来消除变量在相关性上对模型的影响，并得到对于互联网产业与传统零售业产业融合的三个关键性影响因素：第三方支付规模、互联网用户规模以及企业家信心指数，然后结合多元线性回归模型分析了这三个关键因素对于互联网产业与传统零售业产业融合的影响差异，并根据这一结果对如何促进产业融合提出了针对性的政策建议。 Convergence of industry is a process during which the competition, collaboration andco-evolution between the essential elements composing different sectors occur and with theresult of a new industry forming in the dynamic industry system. With the advancement of theproductivity and technology, the convergence of industry becomes more and more evident andis bringing profound impacts upon the world in terms of economy and society. Most of the current work from foreign researchers on it for the current internationalanalyzes of the problem are from the macro level. And they almost focus attention on therelevance between regulation of industry and system change, the analysis of the enterprisedevelopment strategy which based on the convergence of industry, the theory systemestablishment and etc. Researchers in China mainly focus on taking convergence of somecertain industry for induction or deduction about it to testify their hypotheses viacorresponding empirical study. Although the process of their research was involved with theconnotation and impact factors of convergence of industry, most of them lay emphasis ongeneral analysis and seldom referring totheresearch on specific evaluation or inherentmechanism. Therefore, this dissertation makes such positive researches to find out the general patternof industrial convergence from the perspective of the convergence of internet industry andtraditional retail industry. Firstly, on the basis of previous studies, usingmodifiedHerfindahl-Hirschman Index to calculate the convergence of Suning which operatedin two different industries from the perspective of market convergence. Then, promoting ofthis method to the entire Internet industry and traditional retailing, measuring the degree ofconvergence of these industries, and analyzing these indexes of convergence. To achievereasonable result in the specific process of factor analysis, using stepwise regression methodto eliminate the effects of variable correlation, then this study conclude that three key factorsare affecting Internet industry and traditional retailing. These three factors are the scale ofThird-party payment, the scale of Internet users, and the index of business confidence. Thenusing multiple linear regression model derived contribution rate of three key factors forconvergence of the Internet industry traditional retailing, and according to these results, I putforward some policy recommendations of industrial convergence.

关 键 词： 产业融合 互联网产业 传统零售业 赫芬达尔指数法

分 类 号： [F49 F724 F224]

领　　域： [经济管理] [经济管理] [经济管理]