导　　师： 张志安

学科专业： 050301

授予学位： 硕士

作　　者： ;

机构地区： 中山大学

摘　　要： 雷锋是中国政治宣传中最具代表性的典型人物之一，半个世纪以来我国媒体对雷锋的报道从未间断，雷锋及其身上所体现的雷锋精神在我国社会产生深远影响，关于雷锋的集体记忆已经成为中国人精神生活的重要部分。 集体记忆的形成是主客观因素影响形成的，其中媒体在建构集体记忆过程中扮演重要角色，媒体记忆是集体记忆重要组成部分。媒体不仅是历史的记录者，还是历史的传唱者，媒体充当连接“过去”和“现在”的桥梁。媒体既是人们接受信息的重要载体，也是国家进行舆论宣传的重要手段。媒体宣传典型人物，既在引领舆论，唱响时代主旋律方面发挥着重要功能，同时也在唤醒集体记忆，产生认同方面具有举足轻重的作用。 雷锋集体记忆的建构是意识形态主导之下自上而下的政治宣传的结果，处于政党控制之下的党报就成为重要的宣传工具。本文以《人民日报》50年来关于雷锋的报道为例，从集体记忆和认同建构的视角深入分析国家权威党报在建构典型人物的方式，从而探讨媒介传播背后意识形态宣传强化的认同变迁。伴随着媒介生态的变化，新媒体的出现又给公众自发表达关于雷锋的记忆提供多种载体，自媒体所呈现的关于雷锋集体记忆与主流党报存在的差异，因此研究新旧媒体雷锋集体记忆的建构方式，审视雷锋记忆的变迁过程，明晰媒介、集体记忆和认同之间微妙的变化，对于信息传播、舆论引导和文化研究具有重要意义。 Lei Feng is the most representative character in the Chinese political propaganda,During the past50years, media reports on the lei Feng have never stopped in ourcountry, therefore the spirit of lei Feng has a long influence on our society, thecollective memory about Lei Feng memory has become an important part of Chinesepeople's spiritual life. The formation of collective memory is been effected by subjective and objectivefactors, thus the media plays an important role in the process of construction ofcollective memory, the media memory is an important part of the collective memory.Media is not only a chronicler of history, or the history of sung, the media acts as abridge that connects the past and now. Media is not only an important informationcarrier for people to receive information, but also an important method of publicopinion propaganda. The purpose for Media to call for people to learn from typical isto lead the public opinion, at the same time to wake up the collective memory,resulting in a decisive effect in terms of identity. Collective memory construction about Lei Feng is the result of the politicalpropaganda, Party newspaper which is under the political control has become animportant propaganda tool. In this research, I take the reports from People's Daily inthe past50years, deeply analyze how the party newspaper stand for the nationalauthority to construct the typical characters from the perspective of collective memoryand identity construction, so as to explore the identity behind the media propagandaAlong with changes in media ecology, the emergence of new media give the public aspontaneous expression of the memory about Lei Feng and offer a variety of carriers,there exist many differences about Lei Feng’s memory between the party newspapersand the new media. How did the old and new media construct the collective memoryabout Lei Feng? To solve these problems is of great significance for informationcommunication, public opinion propaganda and culture research.

关 键 词： 集体记忆 雷锋 人民日报 认同

领　　域： [政治法律] [政治法律]