导　　师： 苏桂宁

学科专业： 050101

授予学位： 硕士

作　　者： ;

机构地区： 暨南大学

摘　　要： 奥运会是全世界最高水平的体育赛事，同时也是世界上规模最大、历时最久的盛会，伦敦奥运会于2012年7月25日21时在在位于伦敦东区的斯特拉特福德奥林匹克体育场开幕，这是英国伦敦第三次举办夏季奥运会。奥运会开幕式不仅仅是专属于体育的文化呈现，也不仅仅是一场盛大的艺术盛典，在全球化的影响下，其从单一的礼仪仪式转变为体育与艺术的结合体，它展示了本土民族文化的魅力，展示了科技、经济的发达，展示了奥林匹克精神的伟大，其具有很大的价值意义。那么，本文将对2012伦敦奥运会开幕式的文化形象和文化价值意义进行阐述和分析，首先是从全球化与本土化的关系出发，进而对伦敦奥运会开幕式的本土民族文化进行分析；其次是对伦敦奥运会开幕式的媒介文化的分析，并联系全球化语境对其进行分析；第三是对伦敦奥运会开幕式的多元文化特征和后现代性进行阐述；第四是对伦敦奥运会开幕式与体育、表演艺术、科技、内外空间的关系的表述；第五是对伦敦奥运会开幕式文化价值进行阐释和研究。 The Olympic Games is the highest level of sports events around theworld, and at the same time is also the world's largest and longest festival. TheLondon Olympics opened on July25,2012,21in Stratford Olympic stadium in eastLondon. This is the third time for London to host the Olympic summer games. Theopening ceremony of the Olympic Games is not only dedicated to sports culture, alsois not only a grand art festival. Under the influence of globalization, the shift fromsingle ritual ceremony to the combination of sports and art, it shows the nativecultural charm, shows the development of science and technology, economy,demonstrated the great Olympic spirit, which has great value significance. so, thisarticle will analyze the2012London Olympic Games opening ceremony on thecultural image and cultural value. First of all, from the perspective of the relationshipbetween globalization and localization, and then analyze the native culture of theLondon Olympic Games opening ceremony. Followed by the analysis of mediaculture of the London Olympic Games opening ceremony, and the context ofglobalization and its analysis; The third is the multi-cultural characteristics and thepostmodernity of the London Olympic Games opening ceremony; The fourth is toexpress the relationship between sports, performing arts, science and technology,internal and external space of the London Olympic Games opening ceremony. Fifth,the London Olympic Games opening ceremony illustrates the cultural value andresearch.

关 键 词： 奥运会开幕式 文化形象 文化价值

分 类 号： [G80-05]

领　　域： [文化科学] [文化科学]