导　　师： 符淼

学科专业： 020206

授予学位： 硕士

作　　者： ;

机构地区： 广东外语外贸大学

摘　　要： 世界经济的一体化,金融市场的国际化,企业经营的全球化显示着经济体之间相互依赖程度的不断加深,人们已经不能独立地看待某一个地区的繁荣与衰退。中国家电制造企业不应只立足于本国市场,更应努力拓展国际市场。从行业结构来看,全球家电行业是高度竞争的行业,家电厂商追求规模经济,都在不断扩大规模降低生产成本。由此看出,家电行业的竞争非常激烈,家电企业国际化能力的培养已经成为制造企业关注的热点和最新的努力方向,这将成为企业的一个重要的研究课题。 文章尝试性地构建了一套由7个一级指标、21个二级指标组成的多层次国际化能力评价指标体系,该指标体系能够帮助家电制造企业全面了解国际化的实际情况,利用国际化能力评价的结果来诊断企业国际化经营中存在的问题,以改善企业的国际化管理,增强企业的国际市场竞争力,提高企业的国际化经营水平。在国际化能力评价方法选择上,文章分析比较了现有几种主要的评价方法,选用模糊评价法作为综合评价方法,详细介绍了利用国际化能力评价的步骤。为验证该评价体系的有效性和可行性,文章还选用了三家典型制造企业对该评价方法模型进行实例应用,并通过实例应用将本文构建的国际化能力评价指标体系和提出评价方法融为一体。 With the integration of the world economy, the internationalization of financialmarket and the globalization of enterprise operation, the relationship between theworld economic communities have become increasingly close and people cannot lookupon the prosperity and recession of a region independently. From the view of thestructure of the industry, the global household appliances enterprise is a highlycompetitive industry; therefore, all the household appliances enterprises expend theirsales and reduce the costs though pursuing the economies of scales. Thus, with thecompetition between the household appliances enterprises becoming more and morefiercely, the cultivation of internationalization ability of the household appliancesenterprises has become a hot topic among the manufacturing enterprises and a latestresearch direction for us. On this stage, how to cultivate the enterpriseinternationalization capabilities, which enable the international growth of theenterprise, will become an important research topic. The Paper attempts to build a mufti-level international competence evaluationsystem which contains a7first-level indicators,21secondary-level indicators, Theindices can help enterprises understand actual situation of internationalization, andcan use the result of international competence evaluations to diagnose problems in theinternational operation process in order to improve enterprise internationalmanagement and improve enterprise operation level. This paper does a research ofseveral major comparative analyses of existing methods of evaluation, integrates theadvantage of AHP and fuzzy theory. In order to test the validity and feasibility of themethods this paper applies the model to three classic manufacturing enterprises todemonstrate and integrate international competence evaluation system and methodsthrough these cases.

关 键 词： 家电制造企业 国际化能力 模糊综合评价

分 类 号： [F426.6]

领　　域： [经济管理]