导　　师： 叶广宇

学科专业： 120202

授予学位： 硕士

作　　者： ;

机构地区： 华南理工大学

摘　　要： 横向整合企业通过在不同区域设立分支机构的形式进行拓展，在企业发展过程中往往会出现边界争端问题。典型的市场边界争端形式是两个分支机构同时进入同一未开发市场，争夺资源。而分支机构之间发生市场边界争端会带来一系列的问题，如管理混乱、价格战等，造成企业内耗从而影响企业整体绩效。因此，总部从整体绩效的角度考虑需要合理解决市场边界争端。总部如何解决分支机构之间的市场边界争端，影响区域市场边界争端解决的因素有哪些是本文需要研究的内容。 本文采用文献研究以及理论推演的方法研究区域市场边界争端解决的影响因素。通过文献的梳理，本文发现横向整合企业总部从战略目标、制度距离和文化角度出发解决分支机构区域市场边界争端，但往往忽视了分支机构网络嵌入性的影响。社会网络理论认为任何主体都是镶嵌于各种关系构成的复杂网络。横向整合企业总部对市场边界争端解决是在动态环境下做出的，不仅要考虑自身的因素，更要考虑分支机构所嵌入的环境。事实上，作为嵌入在关系网络的一种组织，分支机构的网络嵌入性深刻影响其获取资源的能力，并成为影响总部市场边界争端解决的重要因素。因此，本文以网络嵌入性理论作为分析视角，对影响横向整合企业总部市场边界争端解决的因素进行探讨，推导出符合实际的理论框架，对指导横向整合企业总部市场边界争端解决实践具有重要的理论和现实意义。 本文研究得出两个具体结论：（1）区域市场边界争端的解决受到横向整合企业总部因素的影响。具体地，总部的战略目标直接决定了区域市场边界争端的决策导向。总部的战略目标是影响总部区域市场边界决策的最重要因素。同时，在总部制定决策时制度距离与文化距离也是其重要的参考标准。，也就是说，制度距离和文化距离间接影响了总部的区域市场边界决策。（2）分支机构网络嵌入性对区域市场边界争端解决决策起到调节作用。具体地，分支机构四种网络嵌入类型以及网络嵌入水平都积极作用于总部的决策。分支机构的网络嵌入类型及嵌入水平会提升分支机构的竞争优势，为其提供丰富的资源渠道，凭借这些资源所建立的优势，分支机构的力量会调节总部的边界争端解决决策。因此，总部在解决边界争端时，需要合理分析分支机构的影响作用。 Horizontal integration enterprises setup branches in different regions to expand itsdevelopment, but some border disputes will arise in the enterprise developmentprocess. The typical market boundary dispute is when two branches march into thesame untapped market to compete for resources at the same time. However, themarket boundary dispute between the branches will bring about a series of problems,such as management chaos and price war, which will cause the enterprise internalfriction and impact the corporate performance. Therefore, its headquarters needs tosolve the market boundary disputes reasonably from the point of overall performance.What is needed to study in this paper are the solutions of how headquarters to settlethe market boundary dispute between the branches and the factors affecting theregional headquarters market boundary dispute settlement This paper found that the headquarters of horizontal integration enterprise solvethe regional market boundary dispute from the perspective of strategic objectives,institutional and cultural distance. But it often neglects the influence of branchnetworks embeddedness. Social network theory supposes that any subject is acomplex network composed of embedded relationships. The settlement of horizontalintegration enterprise for the market boundary dispute is made in the dynamicenvironment, the headquarters should not only consider their own factors, but also thebranches embedded environment. In fact, as an organization embedded in the relationnetwork, the network embeddedness of branches deeply influence its capability toaccess resources; what’s more, it becomes an important factor affecting theheadquarters market boundary dispute settlement. Therefore, based on the embeddedtheory as perspective of network analysis, this paper explores factors impacting thehorizontal integration enterprise headquarters market boundary dispute, and derivestheoretical framework in accordance with the reality. The practice has importanttheoretical and practical significance to guide the horizontal integration enterpriseheadquarters market boundary dispute settlement. The paper draws two concrete conclusions:/(1/) the settlement of regional marketboundary dispute is affected by the horizontal integration enterprise headquarters. Specifically, the strategic subjective of headquarters, which is an important factorimpacting the headquarter market boundary decision, directly determines the decisionguide of regional market boundary dispute. At the same time, the institutional andcultural distance is one of the important reference standards when the headquartersmake decisions. That is to say, the institutional and cultural distance indirectly affectsthe regional market boundary decision-making./(2/)The branch network embeddednessplays a regulative role for the decision-making of regional market boundary disputesettlement. Specifically, four types of branches network embeddedness as well as thenetwork embeddedness levels have a positive influence on the headquarters’ decision-making. They will enhance the competition advantage of the branch and provide arich resource channel. Relying on the advantages of these rich resources, branchpower will regulate the decision-making of headquarters boundary dispute. Therefore,when the headquarters are settling the border dispute, they need to analyze the effectof branches reasonably.

关 键 词： 横向整合 市场边界 网络嵌入性

分 类 号： [F270]

领　　域： [经济管理] [经济管理]