导　　师： 曾敏刚

学科专业： 1201

授予学位： 硕士

作　　者： ;

机构地区： 华南理工大学

摘　　要： Z物流公司是华南地区规模较大的物流企业。公司主要经营专业产品物流业务、运输代理业务和船舶代理业务等三大业务。公司自成立以来凭借其强大的资源优势发展迅速。然而，近年来国内外物流公司相继成立，瓜分市场。在竞争状况愈演愈烈的物流行业中，Z物流公司若要维持和发展它的竞争优势，必须有强大的核心竞争力作为支撑。 本文以核心竞争力为理论基础，分析了物流行业与Z物流公司的发展现状。根据评价指标建立原则、物流行业的特点、核心竞争力的构成要素，构建了Z物流公司的核心竞争力评价指标体系。利用层次分析法，对核心竞争力评价指标体系赋予权重。并且根据核心竞争力评价指标体系利用理想点法对厦门中远物流公司、青岛中远物流公司和Z物流公司进行核心竞争力评价。得到评价结果是Z物流公司的核心竞争力水平远低于青岛中远物流，略高于厦门中远物流。Z物流公司在人力资源、品牌形象、信息技术化水平、组织协作能力和资源整合能力五方面还需提高。最后，本文根据对Z物流公司的核心竞争力水平评价结果，提出了合理规划人力资源、提升品牌竞争力、推进信息化建设、提高组织协作能力和整合公司的资源等五个提升公司核心竞争力的策略。 本文的研究为Z物流公司竞争力提供了较有针对性的提升策略，具有较好的实际应用价值。同时核心竞争力评价指标体系与评价方法能够为其他物流企业竞争力评价提供借鉴与参照。 Z logistics company in Southern China is a larger scale of logistics enterprises. Thecompany mainly engaged in professional product logistics services, transport and shippingsubstitute business three business. Since the establishment of the company other than by virtue ofits powerful resource advantage to develop quickly. However, in recent years domestic andforeign logistics companies have been established, share the market. In competition increasinglyin the logistics industry, logistics companies Z to maintain and develop its competitive advantage,must have a strong core competitiveness as support. Based on the core competence theory, analyzes the logistics industry and the currentsituation of the development of Z logistics company. According to the principle of evaluationindexes, the characteristics of the logistics industry, the elements of the core competitiveness, theconstruction of Z logistics company's core competitiveness evaluation index system. Using AHP,the evaluation index system of core competence of weighted. And according to the evaluationindex system of core competence of using the ideal point method of COSCO logistics companyin Xiamen, Qingdao COSCO logistics company and Z logistics company core competitive powerevaluation. Get the evaluation result is Z logistics company's core competitiveness level is farlower than the Qingdao COSCO logistics, slightly higher than the Xiamen COSCO logistics. Zlogistics company in human resources, brand image，the level of information technology，organizational ability and the ability to integrate the resources needed to improve five aspects.Finally, according to the Z logistics company 's core competitive power evaluation result, putforward reasonable planning of human resource, enhance the competitiveness of the brand，advance informatization construction， improve organization cooperation ability and thecompany's integration of resources five to enhance the company's core competitiveness strategy. This study of Z logistics company competition abi

关 键 词： 物流企业 核心竞争力 层次分析法 理想点法

领　　域： [经济管理] [经济管理]