导　　师： 龙立荣

学科专业： 120202

授予学位： 硕士

作　　者： ;

机构地区： 华中科技大学

摘　　要： 在房地产行业危机的压力下，绩效管理作为企业获得核心竞争优势的有利手段，被提升到战略层面。建立科学的、合理的绩效管理体系，促进企业战略目标的实现，对企业的生存和发展至关重要。 本文以F房地产公司作为研究对象，在充分研读、访谈、分析公司相关信息的基础上，首先对绩效管理的核心理念进行描述，包括界定绩效管理的本质，探讨绩效管理工作开展的必要性和提出好的绩效管理标准，然后从目标制定、绩效辅导、评估反馈、奖惩承兑四个绩效管理循环环节诊断公司绩效管理现状，分析问题原因并提出解决策略。同时，尝试构建F房地产公司绩效管理体系。 F房地产公司绩效管理体系包含了三个重点内容：第一，绩效管理支持系统的设计，重点关注企业文化的再建设、职位体系的优化、高层管理的推动和支持；第二，绩效管理方案的设计，包括绩效管理设计的总体策略、分类考核的具体方案及考核结果的应用；第三，绩效管理实施流程的设计，通过全方位的设计，保证绩效管理动态循环的环节紧密相扣，实施到位。最后，本文还对绩效管理方案推进实施进行了细致的阐述。在方案推进实施的过程中，通过设置绩效管理组织机构和积极宣导绩效理念，达成前期方案的成功导入。在方案实施阶段，把控关键的控制点。为了不断提高绩效管理的管理效能，在合适的时候，采用合适的方式，对方案绩效优化完善。 本文力求通过一系列的研究和论证，为F房地产公司搭建一个科学的、合理的绩效管理体系，作为公司管理能力提升的抓手，提高公司的绩效和核心竞争力，为公司的长远发展提供强有力的支持和保证。 Under the stress of real estate industry crisis, performance management, as an effective way to gain core competence of the enterprise, is promoted to a strategic level. Building a scientific and reasonable performance management system to achieve the strategic goal is significant for the enterprise's survival and development. This paper takes property company F as the study objective. After studying, interviewing and analyzing the information of the company to a sufficient extent, we first demonstrate the core value of performance management, including the definition of its essence, the discussion about the necessity of introducing it, and the proposition of perfect performance management criteria. Then we diagnose the current situation of the company's performance management from four cycle links:objective setting, performance coaching, appraisal feedback, and rewards and punishments acceptance. By analyzing the underlying cause of the company's problems, we give out our solutions. At the same time we also try to build the company's performance management system, which contains three import points:first, the design of performance management support system, focusing on the reconstruction of enterprise culture, optimization of position system, and promotion as well as support from senior managers. Second, the design of performance management project, including overall strategies of performance management design, specific scheme of classified assessment and the application of assess result. Third, the design of performance management implementation processes through the design from all aspects to confirm the close correlation of the links of performance management dynamic cycle and complete implementation. At last, we draw a specific map to implement and promote performance management project. During the stage of promoting implementation, the company should establish performance management organization and positively promote performance idea as to successfully introduce early project. And at the stage of i

关 键 词： 房地产 绩效管理 绩效考核 方案设计

领　　域： [经济管理]