导　　师： 胡幸福

学科专业： 120203

授予学位： 硕士

作　　者： ;

机构地区： 广州大学

摘　　要： 隨着人类社会和经济的发展，我国各大城市申办和举办的大型体育赛事越来越多，体育赛事给举办城市带来的影响也被越来越多的学者所关注。能否以大型体育赛事为契机，充分提升一个城市作为旅游目的地的品牌形象和综合竞争力，己经成为各大城市的研究课题之一。 本研究首先阐述了体育赛事与旅游目的地形象的基本概念，分析了两者之间的关系，尝试构建两者间互动发展的模型。然后研究了大型体育赛事对旅游目的地形象所带来的各种积极影响和消极影响并对两者的互动发展提出思考，最后以广州第十六届亚运会为例，进行实证研究，实现了理论与实践的结合，全文分为六章：第一章概况性的介绍了本文的研究背景、研究意义和创新点、研究方法、研究框架；第二章在国内外学者对体育赛事与旅游目的地形象研究的基础上，对国内外研究发展概况及研究进展分别进行了梳理；第三章首先阐述了体育赛事和旅游目的地形象的概念体系，然后从体育赛事与旅游两者之间的相关性入手，分析体育赛事与旅游目的地形象之间的关系，并且尝试构建互动发展模型：第四章是全文的核心部分，研究了大型体育赛事对旅游目的地形象所产生的积极和消极影响，积极影响为五大方面，即全方位提升城市品牌、完善旅游吸引物的数量和质量、改善旅游设施和环境卫生、提髙城市知名度、提高目的地居民的综合素质，消极影晌为有损目的地的治安形象、体育设施和场馆的后续开发不力以及价格昂贵的目的地形象，并就以上的影响提出对于大型体育赛事与旅游目的地形象互动发展的思考和建议，第五章进行实证研究，以广州第十六届亚运会为例，在分析历史上广州城市形象发展的基础上，就亚运会对广州作为旅游目的地形象的积极和消极影响进行了系统研究.第六章是总结部分,对全文的观点和结论进行综述，并指出本研究不足之处及今后进一步研究的方向。 With the development of human society and the economy, more and more ofChina's major cities bidding for and hosting major sports events, sporting events tothe impact of the host city is also concerned about the growing number of scholars.Whether large-scale sporting events as an opportunity to enhance a city as a touristdestination brand image and competitiveness, has become one of the major cities inthe research topic. This paper first descirbes the basic concepts of sports events and tourismdestination image, analysis of the relationship between the two, trying to build themodel of the interaction between development. And then study a positive impact onthe extent and impact of major sports events on a vairety of tourist destination imageanalysis and evaluation ofm，last Guangzhou tenth16th Asian Games, for exaple,empirical research, theory and practice combination. Paper is divided into six chapters:Chapter I Overview of the the background, significance and innovation, researchmethods, research framework; the second chapter in the domestic and foreign scholarson the basis of sporting events and tourism destination image，domestic andinternational overview of the research and development and research progress hascombed; third chapter first described the concept of system of sporting events andtouirst destination image，and then start from the sporting events and touirsm betweenthe two, the analysis of sports events and tourism relationship between destinationimage and try to build an interactive development model; Chapter IV is the core patrof the full text of the impact of major sports events on the touirsm destination image,grouped into five major areas, namely, to enhance all-round city brand, improve thequantity and quality of the touirst attraction, improve touirst facilities and sanitation,to improve the visibility of the city，improve the comprehensive quality of theresidents of destination, and above the impact of the evaluation of the degree. Chapterof the empirical research, the Guangzhou tenth16th Asian Games, for example, onthe analysis of historical basis for the development of Guangzhou city image on theAsian Games in Guangzhou's image as a touirst destination, has been systematicallystudied. Chapter VI is a summaiy of part of the full text of opinions and conclusionswere reviewed, and pointed out the inadequacies of this article and ifiture researchdirections.

关 键 词： 大型体育赛事 旅游目的地形象 影响 广州 亚运会

分 类 号： [G812 F592]

领　　域： [文化科学] [经济管理] [经济管理]