导　　师： 汪晓曙

学科专业： 050403

授予学位： 硕士

作　　者： ;

机构地区： 广州大学

摘　　要： 动漫作品作为动漫产业的基础环节，肩负着开发动漫形象，维持产业自身可持续发展的关键作用。本文围绕动漫创作，结合大众审美心理学、美学、产业学、文艺学、社会学、符号学等理论，通过文献法、比较方法、归纳法、演绎推理法等研宄方法对衍生意识下的动漫创作进行比较系统、深入的研究。在分析论述20世纪以来娱乐方式演变的基础上，展开对衍生意识的作用及其重要性的论述。通过对国产动画电影《喜羊羊与灰太狼》系列作品的分析，归纳出衍生意识下动漫创作的三大精神理念，并以《里约大冒险》与《功夫熊猫》等成功的集票房与衍生产品双赢的典型动画电影作品为例，分析论证了贯彻衍生意识下动漫创作精祌理念进行动漫创作的策略。以期丰富动漫作品的创作思路，为参与市场竞争的动漫创作提供一定的参考与启迪。文章结构具体如下： 第一、二章，着重阐述本论文研究的对象与意义，概括了动漫在过往的发展历程，通过分析娱乐方式的变迀，肯定了动漫衍生产品今后之于动漫产业的作用，从而提出了动漫衍生意识的概念，并对其作用进行了分析。 第三章，通过对成功的国产动画电影《喜羊羊与灰太狼》系列作品的分析，归纳出衍生意识下的动漫作品的三大精神理念一一娱乐精神理念、人性化与个性化精祌理念、时尚精神理念，并结合大众的审美心理、消费心理等知识对这三大精神理念进行系统分 第四章，以国外《里约大冒险》与《功夫熊猫》等成功的集票房与衍生产品双赢的典型动画电影作品为例，通过实例论证在动漫创作中贯彻衍生意识下三大动漫创作精神理念的策略。 第五章为结语部分，概括了本文研宄的结论及创新之处，并为笔者今后的研究定下方向。 As the basis part of the animation and comic industry, animation and comic works play akey role in producing the animation and comic characters and maintain the sustainabledevelopment of itself. This thesis focuses on the process of making animation and comic andgets to be a bit more systematic and deep in the way that to study animation and comiccreation with OSMU/(One Source Multi Use/) ideology by literature review, comparativemethod, induction and deduction etc. It expands the discussion of the role and importanceof the OSMU ideology, on the basis of analyzing and discussing the evolution ofentertainment in the20th century. And it summarizes three major spiritual concepts of theOSMU ideology in the works of the animation and comic through the analysis of domesticanimated film series Pleasant Goat and Big Bio Wolf, and takes two foreign animatedfilms Rio and Kung Fu Panda as examples, which are successful in both the box office and theOSMU goods, to proof that the three spiritual concepts do work and to tell other people thespecific application methods in the process of making animation and comic covered with theOSMU ideology. I hope this will enrich the ideas and provide some reference and inspirationwhen other people prepare for an animation project which are about to participate thecompetition in market'. The articles structure is as follows: In the first and second chapters, it focuses on the study object of this article and itssignificance; tells the history of the animation and comic in our country. Through the analysisof transitional forms of entertainment in the past days, it supports the important role of theOSMU goods to the animation and comic industry. Therefore, it proposes the definition ofthe OSMU ideology of the animation and comic, and analyses its effects on the wholeindustry. In the third chapter, through the analysis of domestic animated film series PleasantGoat and Big Big Wolf, it summarizes three major spiritual concepts of the OSMU ideology inthe process of making animation and comic, which are the entertainment spiritual concept；the humanity and personalized spiritual concept, and the fashion spiritual concept. And itanalyzes them systematically with the knowledge of the aesthetic psychology, and consumerpsychology, etc. In the fourth chapter, it takes two foreign animated films Rio and Kung Fu Panda asexamples, which are successful in both the box office and the OSMU goods, to proof that thethree spiritual concepts do work and to tell other people the specific application methods inthe process of making animation and comic covered with the OSMU ideology. In the fifth chapter, also the last part of the article, it summarizes the conclusions andthe innovation of this paper, and sets the direction for the future study of the author.

关 键 词： 衍生意识 动漫 创作

分 类 号： [J954]

领　　域： [艺术]