导　　师： 刘莉

学科专业： 0451

授予学位： 硕士

作　　者： ;

机构地区： 广州大学

摘　　要： 随着中国与全球交往的频繁,中国在政治、经济、文化、社会观念等方面都发生前所未有的变化,包括人们的消费观念也在发生着变化,西方消费主义文化的热潮也在中国涌动。消费主义文化是一种西方资本主义意识形态,随着消费主义在世界范围内的渗透和传播,我们的中学生也受到了消费主义文化的一些影响,在消费上存在以消费为人生目的价值取向,导致了一些不良消费行为。这不仅给自己和家庭带来沉重的经济负担,也影响了正确人生观、价值观的形成,甚至一些人在盲目消费的驱使下走上了犯罪道路。论文运用调查研究方法,从消费主义文化理论出发,对中学生在消费主义文化影响下的消费现状进行了描述,并对影响其消费观念和消费行为的途径及机制进行分析和概括,并提出了中学教育阶段如何回应消费主义文化对中学生的不良影响的对策。 本论文主要包括三个部分。第一部分是在消费主义文化理论的基础上,通过问卷调查统计分析,主要从消费观念、消费心理、消费水平及消费结构等方面入手,概括当前中学生在消费主义文化影响下的消费现状及特点；在调查现状的基础,分析消费主义文化对中学生消费观念和行为的影响途径并深入理解消费主义文化的影响机制为：编码/(生产/)——渗透/(传播/)——同化/(认同/)。第二部分是论述消费主义文化下中学生不良消费观念和行为所导致的危害,认为部分学生出现价值取向功利化、理想信念平庸化、生活方式低俗化、道德行为责任感缺失。第三部分是论述消费主义文化影响下对中学生消费观念和行为的引导策略：一是从社会出发,要构建科学的消费文化模式和营造良好的文化环境；二是从家庭出发,要树立正确的家庭消费观念和选择合理的家庭消费方式；三是从学校出发,在教育目标上,引导合理适度的消费价值观；在教育内容上,将消费观教育纳入价值观教育；在教育方法上,开展灵活多样的消费价值观教育。 With the frequency between China and global communication, China have undergone unprecedented changes in the politics, economy, culture and the social attitudes, people's consumption concept is also changing, the culture of Western consumerism boom in China surging. Consumerism Culture is a Western capitalist ideology, with the penetration and propagation in the world of consumerism, our middle school students have been influenced by the culture of consumerism, consumption value orientation to the consumption for the purpose of life, led to some bad consumer behavior. This is not only a tremendous financial burden to themselves and their families, but also affected the formation of the correct outlook on life and values, and even some people in the blind consumption trends embarked on a path of crime. The main research method is the method of investigation and study and the thesis starting from Consumerism Culture theory, described the status quo on consumption of middle school students under the influence of consumer and influence consumer attitudes and consumer behavior factors and mechanisms to be analyzed and summarized, and put forward the countermeasure which secondary education to respond to consumerism cultures adverse effects on the students. This thesis includes three parts. The first part of the questionnaire on the basis of the Consumerism Culture theory, statistical analysis, mainly in terms of consumer attitudes, consumer psychology, the consumption level and consumption structure, summarized the current middle school students'consumption status and characteristics under the influence of the Consumerism Culture; analyzed the environmental factors which Consumerism Culture impact on the student's consumption attitudes and behavior in the basis of the status quo of investigation, and in-depth understood the ways and mechanisms of the impact of the Consumerism Culture:encoding/(production/)-penetration/(transmission/)-assimilation /(identity/), to seek internal culture of the operation of the process of consumerism. The second part discourses Consumption Culture has the negative impact on consumption attitudes and behavior of the students that some students appear the utilitarian value orientation, the mediocre ideals and faith, the vulgarization way of life, sense of responsibility missing on moral behavior. The third part discourses the guiding strategies to students consumption attitudes and behavior under the influence of Consumerism Culture. First, from society to build a scientific mode of consumption culture and create a good cultural environment for consumer education; Second, starting from the family, to establish a correct concept and pattern of household consumption; Third, starting from school, in educational goals, to guide the reasonable and moderate view of consumption; in the content of education, bring the consumption concept education into the value education; in educational methods, to carry out flexible consumer value education.

关 键 词： 消费主义文化 中学生 消费观念 消费行为

分 类 号： [G635.5]

领　　域： [文化科学]