导　　师： 贾建忠

学科专业： 1201

授予学位： 硕士

作　　者： ;

机构地区： 华南理工大学

摘　　要： 淋浴房产品是近几年卫浴空间里流行起来的新兴产品，它和马桶、水龙头、浴室柜等卫浴产品一样，都是现代卫浴空间中不可缺少的部份。我们发现由于淋浴房非标准产品的特殊性以及款式的多变性，在从产品的概念设计到新产品的最终上市阶段，经常会出现研发项目失控、产品开发周期滞后的现象。随着卫浴行业的竞争加剧，各卫浴品牌厂家都加大了新品研发方面的投入，谁能第一时间推出新品、满足客户需求，谁就能优先占有市场份额。如果项目开发进度失控将会导致整个项目的失败，并在产品销售的黄金时期丢掉市场份额。 本文从鹰卫浴淋浴房开发项目的特点和存在的问题为出发点，首先运用WBS/(WorkBreakdown Structure/)的方法对淋浴房项目开发进度计划进行分解；然后运用甘特图直观表达各子项目开发进度的关联性；最后运用关键路径法找出项目开发的最短关健路径。通过对2008年到2009年淋浴房开发项目延误案例的分析、同时对比每一个开发步骤计划完成时间和实际完成时间的差异，找出项目开发延误的根源，并针对项目延误的原因提出相应的解决方案。 由于从案例分析中探讨延误原因仍然具有片面性，因此本文采用问卷调查法对参与项目的20个专业人员进行问卷调查，基于充分问卷调研的基础上，可以进一步掌握造成项目开发延误的潜在原因。然后分别从沟通层面、资源层面、管理方法层面、人员层面对淋浴房开发进度控制提出更加合理性的改进建议。通过采用专家调研法和产品开发团队人员的头脑风暴法，进一步总结和归纳出在2008到2009年淋浴房项目延误原因并提出更详尽的解决方案。 最后用两个章节，通过对2009年到2010的20个淋浴房开发项目进行进度管控的数据调研，检验在对淋浴房开发进度控制的解决方案实施后，项目延误情况是否有改进。通过一系列的调研数据，我们可以发现淋浴房项目开发的延误率有所下降、项目开发的延误时间缩短，这些都充分证明我们淋浴房的项目进度是有所改善的。由此可见，本文提出的淋浴房改进措施是行之有效的，这一系列的改革方案的提出不仅可以指导淋浴房项目开发进度的控制，同时可以运用到其它产品线产品开发进度控制。 Shower Enclosure is the new product which is the same popular as closestool, faucet andshower furniture.The four shower products become an indispensable shower appliances in ourdaily life.This article will focus on development process control for shower enclosure,throughthe investigation of the shower enclosure development from the marketing reseach to theproduct launch,it is easily found that the behind schedule cases are serious. As the competition among many brand sanitarywares becomes more and moreseriously,many brand sanitaryware factory are concious of the necessities for making moreinvestment on human resource and capital to speed up development and shorten the PPAPlead time.The reality is the winner of marketing share is who can launch the samples earlier atfirst earlier time.If the project development process is behind the schedule, the result is thefactory will lose the market share in an ideal time. This article focus on the shower enclosure’s feature and existing problems, meanwhileapply WBS、Grantt chart and CPM to assure the shortest development rounte for showerenclosure.Through analysing the actual delay cases from Year2008to Year2009, andcomparing working date of planned and actual,it is easier for us to find out the delay roots,and get out the solution ways for the projects correspondingly. From the other side,it will be very unilateral to get the reason from the real cases. Thus,we will combine the Questionnaire method and Brainstorming method to investigate thepotential delayed roots in reality.Then, we can get the method on how to improve thedevelopment process from communication、resources、management and staffing. Finally, we can get the investigation result from2009to2010projects, and verify theactual effectiveness after implementing improved measures.It is proved that the PPAP leadtime has been effectively controlled, and the delay proportion decreased. This proves that themethods for shower enclosure development control is not only effective for shower, and alsofor other product line’s improvement.

关 键 词： 淋浴房 进度控制 关健路径法 调查问卷法 头脑风暴法

分 类 号： [F426.92]

领　　域： [经济管理]