导　　师： 曾萍

学科专业： 120202

授予学位： 硕士

作　　者： ;

机构地区： 华南理工大学

摘　　要： 广雅实验学校是广东广雅中学2002年创办的进行办学体制改革试验的公有民办学校，广雅实验学校继承百年名校广雅中学的优良传统，运用先进的教育理念和丰富的教学管理经验，推进教育改革，从2005年首届毕业班起，学生在广州市高中招生考试中，考试七科总分平均分连续六年全市排名第一（除省奥校外），并连续六年被荔湾区评为初中毕业班工作一等奖。如何打造核心能力以在竞争中保持和扩大现有优势，发挥教育集团的优势，寻找新的增长点都是广雅实验学校当前面临的战略选择。 从上述情况出发，针对民办基础教育发展过程中的问题，本文以企业战略管理理论为基础，以广雅实验学校为研究对象，对该校实施战略管理进行深入探讨。本文首先运用PEST分析法和五种竞争力量模型，分别对广雅实验学校所处的宏观环境和产业环境进行了系统分析，并在竞争对手竞争力分析的基础上，找出了学校所面临的机会和威胁。其次，采用SWOT分析法，得出可供选择的竞争战略包括混合战略、目标集聚低成本战略、目标集聚差异化战略、战略联盟和重建战略，同时采用评估法进行了上述竞争战略的适用性评价，得到了学校的相对最优竞争战略方案。再次，确定了学校的发展战略应以品牌化、特色化为基本发展方向，并根据战略目标制定了实施战略分三步走的规划。最后，针对提出的发展战略和竞争战略，论文提出应从全面提高教学质量、实施特色办学、加强学校内部管理和构建先进的校园文化四个方面对学校实施战略管理，并提出了相应的具体实施对策。 Experimental School, Guangdong Guang Ya Middle School, founded in2002to test thepublic school system private schools, experimental schools in Guang Ya secondary schoolssucceeding centuries the fine tradition of the use of advanced educational concepts and richmanagement experience of teaching, To promote education reform, the first graduating classfrom2005onwards, students in high school entrance examination in Guangzhou, theexamination average score of seven subjects out of the city's number one for six consecutiveyears /(except for schools outside the province of the Olympic/), and for six consecutive yearsin Liwan District Work as first prize in junior high school graduating class. How to build acompetitive core competencies to maintain and expand the existing advantages, theadvantages of playing education group, looking for new growth points are experimentalschool in Guang Ya facing a strategic choice. From the above conditions, education development in private foundation problems in theprocess, based on the enterprise strategic management theory basis, guang ya experimentalschool as the research object, on the implementation strategy management are discussed. Thispaper first using PEST analysis and five competitive forces model of experimental schoolsrespectively in guang ya the macro environment and the industrial environment systematicallyanalyzed, in a competitor competitiveness on the basis of analysis, find out the school facingopportunities and threats. Secondly, USES the SWOT analysis, this paper alternativecompetition strategy includes mixed strategy and target agglomeration low cost strategy,target agglomeration differentiation strategy, strategic alliance and reconstruction strategy,adopted the evaluation method of the competition strategy and suitability, obtained the schoolrelatively optimal competition strategy plan. Again, determine the development strategy of theschool should be the brand, features into basic development direction, and according to theimplementation of the strategy objectives three-step strategic points of planning. Finally, theproposed development strategy and competition strategy, this paper proposes that improvingthe teaching quality, implementation features running and strengthen internal managementand construct advanced school campus culture four aspects to school implementation strategymanagement, and puts forward the corresponding specific implementation countermeasure.

关 键 词： 民办学校 基础教育 战略管理

分 类 号： [G637]

领　　域： [文化科学]