导　　师： 邵希娟

学科专业： 120202

授予学位： 硕士

作　　者： ;

机构地区： 华南理工大学

摘　　要： 2002年，中国啤酒销量成为世界第一后，中国的啤酒业一直保持着高速的增长，即使面对2008年的全球金融危机，中国的啤酒销量仍然以每年5/%的速度增长，这主要得益于青岛、燕京、雪花等大型啤酒公司销量的增长。作为华南啤酒地区的老大，珠江啤酒2009总资产下降了2.91/%，营业收入2008年与2009年分别比上期下降了13.55/%与12.38/%，特别是珠江啤酒2008年、2009年、2010年三年净资产收益率分别为2.25/%、3.16/%，3.03/%，而同期青岛啤酒分别为11.51/%、15.25/%、15.83/%，可见，珠江啤酒的净资产收益率比青岛啤酒低很多，说明珠江啤酒的获利能力与优秀企业青岛啤酒有很大的差距。究竟是什么原因导致珠江啤酒净资产收益率低，获利能力低，这是值得管理者和投资者关注的事情。 本文先介绍了珠江啤酒的行业状况，从营业收入、总资产、利润三个方面介绍了公司的经营现状，发现公司的营业收入、总资产、净利润增长比较缓慢，特别是营业收入和净利润在2009年还出现了负增长，而同期优秀企业却保持着高速的增长；然后进一步从营业收入情况、负债情况、利润的构成分析、以及雷达图全面分析了珠江啤酒的财务现状，发现珠江啤酒存在增长性不好，安全性和获利能力都与青岛啤酒有很大的差距，根据获利能力的指标体系，从经营活动、资产的获利能力、收现能力三个方面详细分析了公司的获利能力，发现公司经营活动和资产的获利能力特别的低，和优秀企业青岛啤酒差距很大；最后运用改进的杜邦分析与因素分析法诊断获利能力低的具体原因和各个因素的影响情况，发现公司获利能力低的主要原因是由经营活动引起的，而经营活动差的主要原因是成本费用大、管理费用高、资产周转率不高。在完成上述分析后，本文提出了提高获利能力的一些意见，扩大销售范围，发挥技术品牌优势，提高销售量，控制成本费用，提高闲置资产的利用效率，引进先进管理理念和技术，对管理人员进行培训等一系列建议。 2002has witnessed China to become the world one on its beer sales volume. Under thewhole world financial crisis, China's beer wine business has been maintaining the high speedgrowth, which is5/%speed growth rate for every year. This situation mainly benefitted fromQingdao, Yanking, the snowflake and other large-scale beer companies. As the eldest child inSouth China beer areas, the total assets of Pearl River beer dropped2.91/%in2009, whoseincome in2008dropped13.55/%separately with12.38/%in2009compared to the last time.The Pearl River beer in2008, in2009and in2010, its net assets ratio respectively was2.25/%,3.16/%,3.03/%, Qingdao beer respectively was11.51/%,15.25/%,15.83/%at the same time.There is no doubt that Pearl River beer net assets returns ratio is much lower than Qingdaobeer, which can explain that the Pearl River beer’s ability for benefit has the very big disparityto the outstanding enterprise, like Qingdao beer. What is the actually reason that causes thelow net assets returns ratio and low profit ability for Pearl River beer. It is the matter whichthe superintendents and investors should pay attention to. Firstly, this article introduced the Pearl River beer's profession condition, according tothe business income, the total assets and the profit three aspects, to introduce the company'smanagement situation. From which, we discovered company's business income, the totalassets and the net profit grow quite slowly, especially the business income and the net profit,which presented the negative growth in2009, but the outstanding enterprise is actuallymaintaining the high speed growth at the same time. Then we do the overall analysis about thePearl River beer's financial situation, from the business income situation, the debt situation,the profit constitution analysis, as well as the relative plot. We discovered that the Pearl Riverbeer existence growth is not good; there is a very big disparity in security and profit ability.According to the profit ability's indicator system, we analysis the company's profit abilityfrom the operative activity, property profit ability, taking cash ability three aspects, discoveredthat the company operative activity and property profit ability is low. The gap is very big withthe outstanding enterprise Qingdao beer company. Finally, we use the improved DuPontanalysis and the factor analytic method to diagnose the concrete reason and each factor’saffection. We discovered that the company makes low profit ability due to the operativeactivity. But the operative activity bad primary cause is the big expense, the overhead charge,the low property cycling rate. After completing the above analysis, this article proposed someopinions to enhance profit ability, to expand the sale scope, display technology brandsuperiority, enhance the sales volume, control the cost expense and improve the use efficiency about idle asset. We can introduce advanced management idea and technology; carry ontraining to the administrative personals and so on.

关 键 词： 财务诊断 获利能力 珠江啤酒

分 类 号： [F406.72 F426.82]

领　　域： [经济管理] [经济管理]