导　　师： 向志强

学科专业： 050301

授予学位： 硕士

作　　者： ;

机构地区： 湖南大学

摘　　要： 文化产业是在知识经济的浪潮中文化和经济相互渗透而形成的新兴产业,是被世界各国特别是经济发达国家普遍看好的最具活力、最有前途的朝阳产业。许多国家都已经把大力发展文化产业作为新的经济增长点,将文化产业定位为国家战略产业。随着我国社会主义市场经济体制的不断完善,市场在资源配置中的基础性作用越来越明显,而文化产业的成长壮大,离不开市场的资源配置作用。市场要在文化产业发展中发挥积极作用,必须要有完善的市场体系。本文以文化产业市场体系培育为研究对象,分析文化产业市场体系培育的环境、原则及策略,旨在培育和完善文化产业发展的市场体系,为文化产业的勃兴、腾飞提供理论指导。 本文首先在综合分析国内外有关文化产业市场现有研究文献的基础上,依据市场结构理论,结合文化产业的概念及内涵,对文化产业市场体系从五个方面进行了考察:文化产业主体市场、文化产业客体市场、文化产业要素市场、文化产业时间维度市场以及文化产业空间维度市场,并分别就其概念、特点进行系统的阐述。然后分别对文化产业市场体系的主体市场、客体市场、要素市场、时间市场以及空间市场的培育环境、培育原则和培育策略等问题进行系统分析。在此基础上进一步对我国文化产业市场的现状、问题进行了分析,并针对我国文化产业市场体系的问题提出了具体的对策。本文认为我国文化产业主体市场的竞争力不强,应深化文化企事业单位的产权制度改革;客体市场集约化程度低,应用现代理念、现代科技和现代经营方式改造客体市场,提高其科技含量和知识含量;要素市场培育和发展相对滞后,必须深化劳动制度改革,推进文化资源配置的国际化程度,强化增量资本的调整和存量资本结构优化;时间市场还低水平发展阶 The cultural industry is a newly emerging industry which is formed by cultural and economic interaction in the wave of the knowledge economy. It is the most vigorous and promising sunrise industry that is heavily favored by the countries of the world, especially by economically developed countries. Many countries have set the cultural economy as a strategic goal, likewise, it is become an important aspect of competition in comprehensive national strength. Along with our country socialist market economy system perfecting, the market is increasingly playing a basic role in allocating resources, which is indispensable for the growth and prosperity of cultural industries. Markets in culture industry development to play an active role, must want to have the perfect market system. Regarding the cultivation of the cultural industry as the research object, this paper analyzes the market system of cultural industry in training environment, principles and strategies, aiming at fostering and improving the market system of development as well as providing theoretical guidance for the flourishing of cultural industries. On the basis of comprehensive analyses of domestic and international existing literatures about cultural industries market, this paper, according to theories of market structure and combining with the concept and connotation of cultural industries, surveys the cultural industry market system from five aspects: the market entities, the market objects, factor markets, the temporal dimension of cultural industries, the spatial dimension of cultural industries. Meanwhile, their concepts and characteristics are illustrated systematically separately. And then, this paper systematically analyzes the cultivation of the market system’s entity, object, factor, time, space from three aspects, that is, the cultivating environment, cultivating principles and cultivating strategy. Based on the above analyses, the paper further analyzes market situation and problems of China's cultural industry. This paper main conclus

关 键 词： 文化产业市场 市场体系 培育

领　　域： [文化科学]