导　　师： 屈哨兵

学科专业： 050102

授予学位： 硕士

作　　者： ;

机构地区： 广州大学

摘　　要： 随着网络媒介迅速崛起,网络新闻不再是简单地转载传统新闻,原创网络新闻的日益普及势不可挡。网络新闻语言必然要适应网络传播模式而形成自身符号系统特点。前人的研究局限于传统媒介视野,而缺乏对网络新闻,尤其是网络新闻语言予以足够的关注。本文在社会文化背景下,以主流网络媒体和平面媒体的新闻语篇为语料进行研究,通过语料的对比观察,研究网络新闻语言特点,思考提高网络新闻语言传播实效的途径。本文运用跨学科方法,在社会文化背景下结合语用学、社会语言学、大众传播学、新闻学等多门学科理论对网络新闻语言作综合考察。 本文的研究对象为狭义的网络新闻语言,即文本语言。 1阐述网络新闻语言的产生及影响。认为网络新闻脱胎于传统新闻语言,与网络社会生活密切相关,对社会语言生活及平面媒体语言产生影响。 2研究网络新闻语言文本结构。认为网络新闻语言呈现多层面的超链接分层文本结构。 3通过网络传播特征分析表明,网络新闻语言遵循经济性语用原则。认为网络新闻语言通过“尽量缩略”和降低冗余度两种方式来实现经济性原则。 4剖析网络新闻标题语言误区。认为网络语境和受众心理是导致误区产生的两个主要原因。 5认为网络新闻语言必须具备自身符号系统特点才能提高传播实效,并就如何突出特点提高传播实效提出建议。 With the rapid development of internet media, internet news is no more the simple reproduction of traditional news articles. Original internet news is more and more popular. As a result, internet news language shall have its own systematic characteristics to cope with the communication mode. Earlier research takes a traditional media approach instead of an internet news oriented approach. Under the current social and cultural background, through the research of language materials of mainstream internet media and print media, characteristics of internet news language will be revealed with comparison of the said language materials, thus put forward ways to enhance the efficiency of internet communication. The Article uses pragmatics, sociolinguistics, mass communication and journalism in conducting the research. The object of research in this Article is internet news language in a narrower sense, that is, text language. 1. Formation and influence of internet news language. Internet news arises out of traditional news language, which is closely related to social life on the internet, casting influence on social language and print media. 2. Research on text structure of internet news language. Internet news language takes a different hyperlink layers structure. 3. Follow the principle of economics. More abbreviations and plain language shall be used. 4. Analysis of misunderstandings of internet news headlines. Two main reasons are internet language surroundings and psychological conditions of receivers. 5. Communication efficiency will be enhanced through equipment of systematic characteristics of internet news language. Suggestions will be put forward on that.

关 键 词： 网络新闻语言 超文本结构 经济性 标题语言

分 类 号： [H152]

领　　域： [语言文字]