导　　师： 赵道致

学科专业： 120202

授予学位： 硕士

作　　者： ;

机构地区： 天津大学

摘　　要： 随着经济全球一体化时代的到来,市场竞争日益加剧。餐饮业作为近年来飞速发展的行业,面临着如何在新形势下满足顾客日益增长的需求、提高企业的市场占有率以及近年来国内居民消费价格指数不断攀升下,原材料价格上涨带来的成本压力等问题,亟需在管理上有所突破,来挖掘企业发展的潜力和获取竞争优势。供应链管理作为一种全新的管理理念,关注企业通过内外部资源整合和流程再造,将整个供应链上的各个节点上的活动变得更加同步有效,从而实现降低成本、提高效率、打造企业核心竞争力的作用。 本论文的主要内容是结合供应链管理的相关理论,以海洋石油配餐公司为实例,针对该公司供应链管理运作的现状进行了相关分析后,对该公司供应链管理的优化策略进行了探索。 本文从供应链管理的基本理论思想为切入点,对海洋石油配餐公司现有供应链和运作模式中的供应商管理、信息化建设、库存管理模式等进行了阐述和分析,提出了与供应商建立战略合作伙伴关系、建立供应链管理信息系统以及以VMI模式优化库存管理的供应链优化策略,同时对餐饮业引入品类管理的思想提高顾客满意度的思路进行了探索。本文的研究结果对海洋石油配餐公司提升供应链管理效率、降低企业成本、塑造企业核心能力和应对竞争具有一定的现实指导意义和借鉴作用。 With the globalization of the economy, the competition of the market is getting tough. Catering, as a rapid developing industry, is facing much more challenges like how to meet the growing customer demands in the new situation, to increase the market share for the enterprise, and the cost pressure from the rising price of raw material with the increasing CPI in recent years, which all need to make the management breakthrough to develop the potentiality and to acquire the competitive advantages of the enterprise. Supply Chain Management /(SCM/) as a completely new management principle, gives more concern on the efficiency and synchronization of the activities of each units in the whole supply chain through the integration of the internal and external resources and business process re-engineering, from which the enterprise can cut down the cost and build the core capability of enterprise. Combining the principle of SCM, the thesis takes CNOOC Catering Services Co. as a case, to analyze the performance of its supply chain and make a research on the optimization strategy of its supply chain management. The thesis, with the basic principle of the SCM, analyses and elaborates the supplier management, informationalization and inventory management in the current operation modes of CNOOC Catering Services Co., puts forwards the supply chain optimization strategies of making strategic partner with the suppliers, setting up information management system for supply chain and VMI strategy. Meanwhile, the thesis explores the idea of introducing category management strategy to the catering service for increasing the customer satisfaction degree. The results have a realistic significance and play an important role on increasing the efficiency of the supply chain, cutting down the cost, building the core capability and confronting market competition for CNOOC Catering Services Co.

关 键 词： 海洋石油配餐 供应链管理 供应商管理 库存管理 品类管理

分 类 号： [F274 F426.22]

领　　域： [经济管理] [经济管理] [经济管理]