导　　师： 李进一

学科专业： 120202

授予学位： 硕士

作　　者： ;

机构地区： 暨南大学

摘　　要： 伴随经济的大规模的发展,企业社会责任的缺失引发了越来越多的社会问题。经济发展与社会矛盾日益凸显,严重制约了社会的可持续发展,社会各界纷纷呼吁企业要更多的承担社会。然而,企业出于成本考虑,并不会自愿地承担企业社会责任。依据企业“理性人”的假设可知,要充分调动企业履行社会责任的积极性,就必须能有效地证明企业社会责任的行为对企业的有益性。基于以上考虑,本文在借鉴前人研究成果的基础上,以企业重要利益相关者员工为研究对象,对员工感知的企业社会责任与员工忠诚度的关系进行的探索性研究,试图证明良好的企业社会责任表现对员工忠诚度有积极的影响,有益于企业长远发展。同时,本研究以员工心理角度为切入点,引入组织认同为中介变量,探索员工感知的企业社会责任影响员工忠诚态度的内在作用机理,并检验组织认同的中介效应。 本研究采用理论和实证相结合的方法,在文献研究的基础上构建了企业社会责任、组织认同和员工忠诚的关系模型,并使用统计分析软件SPSS13.0及AMOS7.0软件对数据进行统计和分析,验证了模型的有效性,得出如下结论： /(1/)进一步验证了员工感知的企业社会责任表现能提高员工的组织认同。 /(2/)进一步验证了组织认同对员工忠诚度有重要正向影响。 /(3/)员工感知的企业社会责任对员工忠诚度有直接正向影响：企业的员工责任对员工忠诚度三维度/(情感承诺、持续承诺、规范承诺/)均有直接正向显著影响；企业的消费者责任对员工的情感承诺有直接正向显著影响；企业的环境责任对员工的持续承诺和规范承诺都有直接正向显著影响。 /(4/)员工感知的企业社会责任通过组织认同对员工忠诚度产生影响：组织认同在员工责任与员工忠诚度三维度/(情感承诺、持续承诺、规范承诺/)之间有部分中介作用；组织认同在消费者责任与员工情感之间有部分中介作用、与持续承诺和规范承诺之间有完全中介作用；组织认同在环境责任责任与员工持续承诺和规范承诺之间有部分中介作用、与情感承诺起完全中介作用。 最后,在系统归纳研究结论的基础上,指出了本研究的管理启示以及局限性和未来的研究方向。 With the large-scale economy development, Absence of corporate social responsibility has brought more and more social problems. The interests of businesses are running counter to society's development, which seriously constraints to the sustainable development of society, People from all walks of life have called for companies to fulfill their social responsibilities. However,for the cost considerations, Enterprises is not going to voluntarily bear social responsibility.On the hypothesis of rational man, in order to fully arouse the initiative of implementing social responsibility, we have to prove that doing this is beneficial for the company. Based on the above consideration, this paper views employees as there research object, through the study of predecessors research,will research on the relationship between employee perceptions of corporate social responsibility and loyalty. Which in order to prove that corporate social responsibility has a positive impact on the employee loyalty, and is beneficial to enterprises development.Also, from staffs' psychological perception, this study took organizational identification as the mediator to explore the intrinsic mechanism of perceptions of corporate social responsibility on employee loyalty. Based on the previous literature research, this study combined the methods of theoretical and empirical studies,built the relations model among perceptions of corporate social responsibility,organizational identification and employee loyalty, proposed the research model and hypothesis, adopted questionnaire survey and analyzing the gathered data by the statistic software SPSS 13.0 and AMOS 7.0.According to the idea of the assumptions made in the study, the main conclusions are drawn as follows: /(1/) Further verify that perceptions of corporate social responsibility activities can improve employee loyalty. /(2/) Further verify that organizational identification have important positive effect on employee loyalty. /(3/) Employee perceptions of corporate social responsibility have important positive effect on employee loyalty:The staffs responsibilities have a significant impact on three dimensions of employee loyalty /(continuous commitment, affective commitment, normative commitment/); the consumer's responsibilities have a significant impact on affective commitment; the environment responsibility have a significant impact on continuous commitment and normative commitment. /(4/) Employee perceptions of corporate social responsibility indirectly affect employee loyalty through organizational identification:Organizational identification is the partially mediators between employee perceptions of corporate social responsibility and three dimensions of employee loyalty /(continuous commitment, affective commitment, normative commitment/); Organizational identification is partially mediate the relation between consumer's responsibility and affective commitment, full mediators between consumer's responsibility and continuous commitment//normative commitment; Organizational identification is partially mediate the relation between environment responsibility and continuous commitment//normative commitment, full mediators between environment responsibility and affective commitment. Finally,on the basis of the conclusion that summarize research findings,Point out the management inspiration,as well as limitations and future research directions.

关 键 词： 企业社会责任 组织认同 员工忠诚度

分 类 号： [F272.92 F270]

领　　域： [经济管理] [经济管理] [经济管理] [经济管理]