导　　师： 张传忠

学科专业： 120202

授予学位： 硕士

作　　者： ;

机构地区： 暨南大学

摘　　要： 目前,世界上大部分发达国家都已进入老龄社会,许多发展中国正在或即将进入老龄社会。我国不仅是世界上人口最多的国家,也是世界上老年人口最多的国家,还是世界人口老龄化速度最为迅速的国家之一。 随着我国人口老龄化进程的加剧,老年旅游业迅速成为旅游市场的重要组成部分。从20世90年代末到现在,我国老年旅游业每年以3/%的速度增长。若将老年旅游业落实成为提高老年人生活质量、创造旅游业经济增长点、传承社会尊老文化的有效途径,还需要克服当前旅游市场存在的若干问题。 本文对广州市老年人旅游现状进行了调查和分析,主要针对老年人的旅游意愿和旅游行为进行调查,对影响老年人旅游选择的因素进行分析。调查分析结果显示：老年人的年龄和健康状况、月收入、受教育程度和闲暇时间等个人因素,环境文化、家庭群体与旅行社的服务等社会因素都会对老年人的旅游选择产生显著影响。针对目前老年旅游市场存在的问题,本文提出若干解决措施,帮助大力发展老年人旅游业。 Nowadays, most of the developed countries in the world have come upon the stage of aging society, while many developing countries are around the corner. China, the country with the largest population in the world, not only has the greatest aging population, but also is one of the countries with high aging rate. The aging of China makes old people tourism become a crucial part of tourist industry market. Since 1990s, the old people tourist industry keep increasing by 3/% per year. There are still some problems before the old people tourism industry becomes an efficient path of improving the aging people living quality, inspiring tourism economy increase and inheriting the culture of respecting the elderly. This paper states the research on the old people's tourism desire and conduct, and makes the analysis on the elements that affect old people's choice on tourism. It shows that the personal elements as age, state of health, monthly income, education and spare time, as well as other social elements such as environmental culture, family, service of travel agency and etc, prominently affect the choice of the old people. Due to the problems in the current market of the old people tourism, we have to take many measures to develop it.

关 键 词： 老年人 旅游意愿 旅游行为 老年旅游产品 广州

分 类 号： [F592]

领　　域： [经济管理] [经济管理]