导　　师： 薛声荣

学科专业： L02

授予学位： 硕士

作　　者： ;

机构地区： 暨南大学

摘　　要： 本文由《案例》、《案例分析》和附录三部分组成。 《案例》部分描述了作为showa株式会式全球竞争战略的重要一环——设立于广州经济技术开发区东区的广州showa减震器有限公司，如何在几年时间内采用精益化的运作管理成为客户honda的最优成本供应商。 《案例分析》部分分析了广州showa贯彻showa株式会社的竞争战略，采用低成本及逐步投资方法，成功地实施一系列运作策略：精益化的流程策略、需求拉动技术的生产管理、灵活性的生产能力、快速响应客户不断引进新产品。同时还指出了广州showa要保持长期的竞争优势并适应加入wto需要，应进行企业过程再造，深化最优成本战略。 The thesis is constructed by three parts: The Case Case Analysis and Appendices The Case describes that GuangZhou Showa Shock Absorber Co. Ltd. was established in 1994, which is an important step as the global competitive strategy of Showa corporation how to become one best-cost provider of Honda by lean operation, management in several years; Case Analysis part analyze that GuangZhou Showa implemented the competitive strategy of Showa corporation in China. By low-cost and step by step investment, GuangZhou Showa carry out successfully a series of operation strategies such as lean process, demand flow technology implementation capacity /& utilization flexibility, quick response to customer by introducing products. Then bring out the suggestion GuangZhou Showa should carry out business process reengineering and deepen best-cost strategy in order to keep long-term competition advantage and fit to WTO.

关 键 词： 精益化 运作管理 减震器 竞争战略 最优成本 企业过程再造

分 类 号： [F407.471]

领　　域： [经济管理]