导　　师： 魏沪明

学科专业： A0109

授予学位： 硕士

作　　者： ;

机构地区： 华中科技大学

摘　　要： 技术知识在形成以后必须要经历传播过程，才能实现其自身的价值和对社会经济功能作用。要传播首先就必须对技术知识进行符号化，使处于观念状态的技术知识负载在一定的载体之上，这是技术知识具有可传播性的前提，也是破解技术知识的传播重点和难点问题。符号化过程中又包含典型传播符号的创建和应用两个阶段，只有综合考虑传播过程的各个因素，创建适合技术知识的典型传播符号，并进行有效的应有，才能实现有效的传播。技术知识传播中的符号研究是技术知识传播研究的新思路，能深入到传播内部，对技术知识传播的理论与实践都起到很好的指导作用。
　　 本文从符号是技术知识的载体和如何解决技术知识符号的选择这个角度出发，利用符号学原理对技术知识传播中重点也是难点问题进行试探性的分析，以期能把握住技术知识传播的规律，促进技术知识传播活动的顺利进行并取得满意的效果，促进技术知识产生、应用的良性的对接。首先对技术知识与传播符号活动的关系、特点、功能进行了简单的廓清，然后具体分析了技术知识典型传播符号类别及其创建，着力解决技术知识典型传播符号在创建中遇到的问题，提出解决方案，这也是本文研究的重点。最后就典型传播符号在应用中应注意的事项做了简要分析。技术知识传播符号化要受到来自传播内部要素和外部环境的影响，其中内部中分别涉及到技术知识、传者、受者三个方面，这也是在影响要素中起主要作用的部分。外部要素中的社会、地理环境则是通过对整个传播过程的作用间接影响到符号的选择。 To realize its own value and functions to social economic, technical knowledge must go through a diffusion process after its construction. It must be symbolized before the diffusion. The precondition of a diffusion-capable technical knowledge is that the conceptual technical knowledge must be carried on a specific carrier, which is also the key to the emphases and difficulties of diffusion. The symbolization process also includes two typical stage, creation and application, of symbol diffusion. To realize typical diffusion actively, we need to consider every factor during diffusion process, create typical symbols suitable for technical knowledge and apply them effectively. The research of symbolization during technical knowledge diffusion process is a new way to study the technical knowledge diffusion. It is able to go deep inside the diffusion process, and guide very well both theory and practice of technical knowledge diffusion. Starting from an angle that symbol is the carrier of technical knowledge and how the symbol is chosen, this paper tries to handle the rule, facilitate the activity of diffusion to get good results, accelerate the joint process of technical knowledge generation and application by the analysis of emphases, also difficulties, during diffusion using demonology principles. This paper first simply summarizes the relationships, characteristics, and functions of technical and symbol diffusion. Then, the category and establishment of typical diffusion symbol of technical knowledge are analyzed. An effort is put on solving the problems encountered during the establishment of typical diffusion symbols. This is also a focus of this paper's research. At last, a brief analysis of what we need to notice during the process of applying the typical diffusion symbols is presented. The symbolization of technical knowledge diffusion is affected by both inside element and outside environment. The inside element is the leading role, which includes technical knowledge, transmitter and receiver. Through the influence on the whole diffusion process by social and geographic circumstance, the outside environment directly affects the choice of symbol.

关 键 词： 技术知识传播 传播符号活动 外部要素 地理环境

分 类 号： [G322.0 G206]

领　　域： [文化科学] [文化科学]