导　　师： 丁长青

学科专业： 030205

授予学位： 硕士

作　　者： ;

机构地区： 河海大学

摘　　要： 虽说中国报业作为中国媒介产业之一对世贸组织成员方来说开放有限,但世贸组织对中国的影响与冲击是全方位、多角度的.中国报业在继改革开放后呈现的经济效益深为国内外业界人士所认同,而中国报业在继政府'断奶'被推向市场之后,如何面对wo给中国报业带来的诸如经营环境的变化、市场竞争程度的加剧等一系列问题,以谋求更进一步的壮大与发展,也就成为中国报业必须面对的问题.面对wto,中国报业如何更好地发挥它的优势,利用机遇,应对wto对其所带来的直面冲击也就成了我们亟需做出解答的重大课题.该文以中国报业为切入点,在分析了中国报业经营的现状与发展中的困境之后,分别对世贸组织给中国报业带来的机遇与挑战作出了剖析,在此基础上,提出了中国报业的对策. China has been a member of WTO, which means China's economy has merged into the world economy. WTO's regulations demand that China should operate according to international practice just as it enjoys rights and fulfils duties. As one of China's media industries China's newspaper is open to the members' of WTO to a limited extent , but economic benefit of China's newspaper after open and reform is accepted by people of newspaper.Be pushed to market ,now China's newspaper faces a series of problems and as changed manage environment and aggravated market competition brought by WTO and how China's newspaper must face . Facing WTO , how China's newspaper finds it's full play to it's advantages ,utilizes it's opportunities and deals with the impact of WTO is an important task that should be solved.On the basis of China's newspaper ,this thesis analysis newspaper's present situation and current problems , discusses the opportunities and challenges and gives constructive suggestions to cope with WTO.

关 键 词： 中国报业 品牌经营 机遇 挑战

分 类 号： [G216]

领　　域： [文化科学]