导　　师： 张忠根

学科专业： B0205

授予学位： 硕士

作　　者： ;

机构地区： 浙江大学管理学院

摘　　要： 市场结构与市场绩效是产业组织理论的两大主题，对于市场结构与市场绩效之间的关系，产业组织理论中最为重要的两个理论假说就是哈佛学派的市场力量假说和芝加哥学派的效率结构假说。随着近年来我国乳制品行业的发展，乳制品行业市场结构与绩效关系的研究得到了理论界的重视。本文将效率变量纳入到市场结构与绩效关系的研究中，实证检验市场力量假说和效率结构假说是否在我国乳制品行业存在。以期对我国乳制品行业市场结构和绩效的关系作出全面深入的探讨。 本文首先对国内外关于市场结构与绩效关系的研究以及国内关于我国乳制品行业市场结构与绩效关系的研究进行了回顾和总结。其次，对我国乳制品行业的两个主要变量——市场结构和效率进行了测算，并对我国乳制品业市场结构与绩效的关系进行了分析。最后，归纳研究结论，并从企业和行业层面分别提出了相应的建议。 本文的主要结论是：(1)我国乳制品行业属于较低程度的寡占型市场结构，市场集中程度有进一步提高的趋势，但竞争仍然比较激烈；(2)我国乳制品行业技术效率、纯技术效率和规模效率偏低，同时三者也有进一步改进的趋势；(3)我国乳制品行业的绩效主要来源于效率(包括x效率和规模效率)，纯技术效率和规模效率是我国乳制品行业绩效的主要决定因素。市场结构(市场集中度和市场份额——作为市场力量的直接反映时)对绩效的影响不显著；(4)市场销售的增长对现存企业绩效没有显著的影响； (5)外商独资企业相对于非外商独资企业具有更高的利润率，同时也具有更高的效率。 本文对企业的建议是：(1)整合企业现有资源，优化企业规模；(2)建立完善的人才机制，提高企业运作效率；(3)加强与国外先进企业的交流与合作；(4)通过多种� Market structure and market performance are the two most important topics in the theory of industrial organization. In the theory of industrial organization, the two most significant hypotheses are the Market Power Hypothesis of the Harvard School and the Efficient Structure Hypothesis of the Chicago School. Along with the developing of China's dairy industry, economists have put much emphasis on the research of the relationship between market structure and performance in dairy industry. This thesis will put the efficiency variable into the research of the relationship between market structure and performance, and conducts an empirical research on the two hypotheses in China's dairy industry. This thesis first reviews and summarizes the researches on the relationship of market structure and performance in both domestic and oversea. And the thesis also reviews and summarizes the researches on the relationship of market structure and performance in China's dairy industry at the same time. Then, This thesis calculates two main variables- market structure and efficiency, and analyses the relationship of market structure and performance in China's dairy industry. At last, it concludes the conclusion of the research, and puts forward corresponding advices on corporation and industry level. The basic conclusion of the thesis is as follow: /(1/) The market structure of China's dairy industry still belongs to low degree oligopoly market. The trend of the market concentration is growing deeper, but the competition is still fierce in the market; /(2/) the technical efficiency, pure technical efficiency and scale efficiency in China's dairy industry are on low side, and all of them are getting better; /(3/) The perfomance in China's dairy industry is mainly due to efficiency /(X efficiency and scale efficiency/), pure efficiency and scale efficiency are two important factors of the performance in China's dairy industry. Market structure /(market concentration and market share-as a direct reflect of market pow

关 键 词： 乳制品行业 市场结构 市场效率 企业绩效

领　　域： [经济管理]