机构地区: 广州体育学院
出 处: 《吉林体育学院学报》 2004年第2期46-47,共2页
摘 要: 从文化学、社会学的角度分析,我国职业篮球联赛中外援引进是一种体育文化交流,这种文化交流是文化开放性的时代需求:从人类游戏特征分析,外援的引进也是“游戏结果不确定性”原则的体现;运用“注意力”经济及消费需求理论的相关知识,结合现阶段我国职业篮球“后备人才”的现状,探讨外援的引进对我国职业篮球市场的发展及篮球联赛整体水平的提高所发挥的作用。 According to the view of culture and sociology , the foreign aid is an exchange of sports culture, and the exchange is the demand of opening culture. Analyzed from the characteristics of human game, the act of importing foreign aid reflects the indefinite principle of game result. By applying the knowledge of the attention economy, the consumers - demands, and the reserve force,this paper probes into the foreign aid function of developing CBA market.