机构地区: 汕头大学商学院
出 处: 《科研管理》 2004年第2期93-97,共5页
摘 要: 战略联盟是一种适应现代竞争需要的新型的组织形式 ,它增强了企业的竞争优势。对企业建立战略联盟可以从博弈论、中间组织理论、竞争战略理论和资源基础理论这四个理论角度进行解释 。 The strategic alliance is a new organizational pattern which adapts to the needs of modern competition. It could improve the enterprise's competitive advantage. The theoretical explanation can be based on game theory, quisa integration theory, competitive strategy theory and resource-based theory. This paper has a constructive try in this respect.