机构地区: 中央财经大学信息学院
出 处: 《中国管理科学》 2012年第S2期691-695,共5页
摘 要: 对比分析了几种经典的网络舆论传播模型,以某餐厅微博为对象,研究商业言论在微博平台下的传播规律,在无标度网络模型的基础上,加入社会舆论方向这一影响因子,提出了微博平台下的"商业舆论传播模型",并对其进行了实验验证。 The classic media models in the network are comparative analyzed.The propagation of commercial speech under the micro-blog platform is investigated by surveying a restaurant micro-blog.Based on scale-free network model,the propagation model of commercial speech under the micro-blog platform is proposed by adding a public opinion effect factor to it,and its experimental verification is presented.
领 域: [文化科学]