作 者: ;
机构地区: 四川大学法学院人口研究所
出 处: 《成都体育学院学报》 2004年第1期41-42,46,共3页
摘 要: 就北京奥运会产业开发中的"奥运公关资质"项目进行界定,对其内容进行构想,并对其市场开发作出分析,提出了相关建设性的意见。 As concerned with public relations certificated by Olympic Games, the article made corresponding marketing analysis. Some suggestions were also put forward about its implementation and operation.
领 域: [文化科学]