作　　者： ; ;

机构地区： 湖南工业大学

出　　处： 《艺术与设计（理论版）》 2012年第4X期65-67,共3页

摘　　要： 设计心理学是一门探讨艺术创作规律,揭示艺术欣赏中心理现象的边缘科学,在艺术设计实践及艺术教育中占有特殊的位置。本文在深入理解设计的心理特点和心理规律的基础上,结合包装设计创作的体会进行系统的归纳和总结。进一步探讨在视觉文化主导的消费时代,准确把握消费者心理和视觉传达设计的三重性,对于设计师和受众都十分重要和有价值。设计师应以探索未知过程中的情感和创造来引导自身的发展,努力打造信息时代包装视觉设计的新品质。 The design psychology is a borderline science that explores the rules of art creation and reveals the psychological phenomenon in art appreciation,in which has a special position in art design and art education practice. Based on the thorough understanding of the psychological characteristics and psychological law of design,this paper further discusses about the trinity of the visual culture dominant consumption’s age, an accurate grasp of consumer psychology and visual communication design by combined with the creation of packaging design that makes a systematically induction and conclusion, in which is important and valuable to the designer and the audience. Designers should explore the emotion and creation in an unknown process to guide its development and try to create new quality of packaging visual design in the information age.

关 键 词： 设计心理研究 视觉传达 三重性 包装视觉设计 可用性

领　　域： [艺术]