作　　者： ;

机构地区： 广东轻工职业技术学院应用外语系

出　　处： 《外语艺术教育研究》 2013年第2期74-78,87,共6页

摘　　要： 本研究采用问卷调查、学生访谈等方法,调查了两个专业的学生对营销知识与高职公共英语课整合教学的态度和看法。调查结果显示,两个专业的学生对营销知识与高职公共英语课整合教学态度存在反差;其中,营销专业学生认同度远远高于非营销专业学生。 The article mainly reports the findings of the study on integration teaching of marketing into general English course in higher vocational colleges. The 99 trial students are respectively from the Departments of Marketing and the Department of Foods Engineering in Guangdong Industrial Technical College. The methods of questionnaires and interview are applied to survey the students’ views on the integration course. The results show that the Marketing majors’ attitudes stand in contrast to Foods majors with the former approve the integration teaching much more than the latter.

关 键 词： 营销知识 整合教学 高职公共英语

领　　域： [语言文字]