机构地区: 西安理工大学工商管理学院
出 处: 《陕西工学院学报》 2003年第4期67-69,共3页
摘 要: 顾客满意是企业关注的一个主要方面,顾客满意度评价指标体系的质量,直接关系到能否准确计算顾客满意度指数。从顾客的感知价值和顾客期望价值内涵入手,设计出一套顾客满意评价指标体系。 Customers' Satisfaction (CS) is the main of enterprises concerns. The quality of the CS evaluation indicator system has a direct relation to whether the CS indicator can be figured out precisely. This paper proposes a CS evaluation indicator system according to the meaning of Customer Perceived Value (CPV) and Customer Expected Value (CEV).
领 域: [经济管理]