机构地区: 广州体育学院
出 处: 《中国体育科技》 2003年第11期49-51,共3页
摘 要: 运用问卷调查、数理统计、文献资料调研等方法针对广州市居民对大众传媒中的体育传播内容的关注程度、需求特点 ,以及大众传媒和人们的体育意识、体育行为的关系进行了分析 ,就大众传媒如何更好地满足人们的体育需求提出了建设性意见。 By using the method of questionnaire investigation, mathematical statistics and documentary, this article analyzes the attention degree and demanding character of townsman on mass media content discusses the relation between sports awareness and sports behavior. Some constructive suggestions are put forwarded in order to better meet the demand of people for sports.