机构地区: 华南师范大学增城学院
出 处: 《陕西职业技术学院学报》 2009年第3期17-19,共3页
摘 要: 市场营销中的原则在高校毕业生就业工作中的应用:需求创造原则;目标诉求原则;企业主体性原则;科学市场原则;创新原则。高校毕业生就业工作的市场营销模式:战略营销;关系营销;形象营销;信息营销。 Based on current situation of the work of college graduates’employment,the article analyzes marketing principles applied in the work of college graduates’employment,such as demand creating principle,scientific market principle and innovation principle.At the same time,some marketing modes in the work of college graduates’employment are also introduced,such as strategic marketing,relation marketing,image marketing and information marketing.