作　　者： ; (张国林）;

机构地区： 汕头大学

出　　处： 《体育学刊》 2003年第5期39-41,共3页

摘　　要： 当前,职业体育的商业赞助经营活动已经走出了一条成功之路,并使得体育活动与体育赞助更加紧密地结合在一起,为体育商业赞助市场的发展开创了十分宽阔的前景,同时为学校体育赛事资源的开发提供了宝贵的经验。通过对职业体育赞助的营销手段与学校体育的实际情况相结合的研究,结果证明,对学校体育赛事资源与体育赞助的互动开发具有可行性和必要性。 Business sponsor has successfully joined in professional sports.It made a more closely linkage between sports and business and has a broad space for further development. The successful experience of combination between professional sports and business sponsor gave a reference for school sports. The analysis of management of sponsor in professional sport and school sports show that an interactive exploitation between school sports and business sponsors is possible and necessary.

关 键 词： 学校体育 体育赞助 体育赛事

领　　域： [文化科学] [文化科学]