机构地区: 重庆文理学院经济与管理学院经济与管理系
出 处: 《浙江旅游职业学院学报》 2008年第4期34-38,共5页
摘 要: 会展业和城市品牌形象具有较强的互动效应,切实突出城市特色,导入"五力"策略,搭建会展平台,能够不断提高城市品牌形象的竞争力。 There are strong interactive effects between conference and exhibition industry and urban brand image.We can introduce the "five force" strategy and highlight a city’s character to build conference and exhibition platform,improve the competitiveness of urban brand image continually.