作　　者： ; ;

机构地区： 广东财经大学

出　　处： 《佳木斯职业学院学报》 2016年第1期279-,共1页

摘　　要： 大学扩招以来,许多高校开启了异地办学模式。当前高校陆续提出要实现全员育人及协同实践育人,但由于异地办学,高校面临教学资源分散、校区间文化割裂、协同系统的培养模式缺乏连续性等弊端,对学生"养成教育"的连续性、"朋辈教育"的范围以及协同育人的开展提出挑战。研究发现,企业管理中"差异化战略",基于特定的目标市场,通过找准市场细分中的定位,致力于塑造能满足顾客需求的产品或服务的独特性,提高产品的竞争力。 Since the expansion of the university, many colleges and universities have opened up the pattern of different places. Current colleges and universities put forward the goal to educate and practice together, but because of long distance education, colleges and universities face many disadvantages. The study found that in the enterprise management strategy of 'differentiation', based on a specific target market, get the position of market segmentation, committed to shape products that can meet the demand of customers and the uniqueness of services, improve the competitiveness of the products.

关 键 词： 异地办学 差异化战略

领　　域： [文化科学] [文化科学]