作 者: ;
机构地区: 湖南商学院经济与贸易学院经济学系
出 处: 《商业研究》 2003年第1期108-110,共3页
摘 要: 我国加入WTO后,国内市场国际化趋势日渐明朗,外国跨国公司与知名品牌将大举进入中国市场参与竞争。面对挑战,国内企业必须重视品牌经营,实行品牌经营战略,才能在激烈的市场竞争中发展壮大。 Being a member of WTO, trend of the Internationalization of Domestic Market becomes clear gradually, Chinese enterprises will compete with International Corporations and Famous Brands in its domestic market. Facing the challenge of the WTO, Chinese corporations should value and carry out brand management. And will benefit from fierce market competition.