机构地区: 西安电子科技大学经济与管理学院
出 处: 《系统工程学报》 2002年第6期531-536,共6页
摘 要: 结合供应商的定价问题 ,分析以下 3种情况下的报童问题 :(1)供应商已知零售商的订货策略 ;(2 )供应商由历史数据估计零售商的订货策略 ;(3)根据渠道最优原则确定渠道成员的订货策略和供应商的定价策略 .由此分析了信息的作用及渠道协调的重要性 ,并对情形 (1) In a tow stage supply chain,researches on channel coorperation have been paid much attentions.Both the degree of information sharing and pricing strategy of supplier will influence the degree of channel cooperation.In this paper,we discuss channel coorperation of a newsvendor problem with one supplier and one retailer in three cases:(1)the supplier knows retailer′s inventory strategy responsing to the wholesales price;(2)the supplier don′t knows retailer′s response;(3)all the channel members act based on the channel optimization.
关 键 词: 定价 库存 联合策略 供应链 渠道协调 报童问题 家电市场
领 域: [经济管理]