机构地区: 韶关学院
出 处: 《大学图书情报学刊》 2002年第4期84-86,8,共4页
摘 要: 论述了大学图书馆应用公共关系原理 ,面向新生读者开展公关活动的目标和实施的具体措施。 Based on the principle of public relations, the article discusses the academic libraries' goal and strategy of public relational activities, which direct to first-year students.