作　　者： ; ;

机构地区： 广东岭南职业技术学院艺术与传媒学院

出　　处： 《艺术与设计（理论版）》 2011年第10X期104-106,共3页

摘　　要： 近年来随着科技、经济、文化和人民生活水平的不断提高,大众消费模式和生活方式正经历着巨大的变革。其中,网络营销与体验经济的价值日益被重视,而在服装产品销售中虚拟试衣的出现改变了传统的服装展示模式与营销策略,与电子商务的结合发挥出巨大的优势。针对这一现象,笔者深入研究并列举了服装虚拟试衣现有的应用模式,并对行业应用进行梳理,同时分析虚拟试衣的优势及现阶段存在的问题,从而引起服装行业对于这一应用的关注和进一步探索。 In recent years with the developing of technology,economy,culture and the improvement of living standards,people's consumption and lifestyles are undergoing great changes.The e-marketing and the value of the experience economy is increasingly being taken seriously,and virtual apparel fitting in apparel sales has changed the traditional fashion and marketing strategy,and also obtains the great advantages with e-commerce.In response to this phenomenon,the author makes studies in the mode of virtual apparel fitting applications,summaries different applications of this industry,and analyzes its advantages and disadvantages,which will attract people's attention to the apparel industry of the application and further exploration.

关 键 词： 虚拟试衣 增强现实 交互 体验

领　　域： [经济管理] [自动化与计算机技术] [自动化与计算机技术]