作　　者： ;

机构地区： 中山大学传播与设计学院

出　　处： 《艺术与设计（理论版）》 2009年第5X期235-237,共3页

摘　　要： 动漫卡通角色是动漫的灵魂,一个好的动画角色,预示着无穷的文化价值和商业价值。卡通化的造型以其凸现感官强烈的视觉快感,幽默虚拟的形象,满足了人们欢愉和体验的激情。今天动画产业已作为文化创意产业的一部分,给娱乐经济带来飞速的发展,动画角色的商业价值也成了关注的焦点。动画角色不仅仅是个二维的形象,通过对动画角色形象的外延产业开发,使其具有巨大的文化效益和经济效益。 The animation role is the animated cartoon soul.A good animation role,not only meant the animated cartoon the success,indicates the infinite cultural value and the commercial value.In today animation industry had taken the cultural creativity industry a part,brought the rapid development for the entertainment economy,the animation boxoffice,the animation role commercial value has also become the attention focal point.The animation role image extension industry development,is especially prominent in the animation powerful nation performance,they noted to the animation role are the image not merely which molded,also had the superstar's culture benefit and the economic efficiency.

关 键 词： 动漫 卡通形象 设计

领　　域： [艺术]